The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Content Promotion Strategies: 4 Roads to Success

Content Promotion Strategies: 4 Roads to Success

Should you use earned promotion, document sharing, social media or paid promotion to spread your content?...
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Deb S

January 17, 2024
Why Marketers Should Use Content Writing Services

Why Marketers Should Use Content Writing Services

Content marketing is an increasingly popular and specialized field -- but it's not always feasible to perform each step ...
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Nicole Karlis

January 12, 2024
When Is a Bounce Rate Too High?

When Is a Bounce Rate Too High?

Getting visitors to your site is good -- but if getting them to act is what you really want -- you have to learn how to ...
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Scripted Writers

January 11, 2024
How to Get Started with a Content Marketing Strategy

How to Get Started with a Content Marketing Strategy

Digital marketing is integral to the success of any business. The following steps will help you get your content marketi...
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Scripted Writers

January 8, 2024
6 Simple Ways Agencies Can Set Their Clients Up For Content Success

6 Simple Ways Agencies Can Set Their Clients Up For Content Success

It's important to have established content goals and a plan of attack in order for your clients to see the benefits. ...
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Nicole Karlis

January 8, 2024
Attention Spans: How to Deliver Content to Your Audience

Attention Spans: How to Deliver Content to Your Audience

Attention spans are shrinking. Johann Hari's 2022 book Stolen Focus explores the epidemic of distraction that has taken ...
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Nicole Karlis

January 1, 2024
How to Crush a Content Tune-Up

How to Crush a Content Tune-Up

A good content tune-up will take your original post and make small changes to improve readability, SEO potential, tone a...
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Ciara Antolini

November 30, 2023
Beginner's Guide to SEO Tools

Beginner's Guide to SEO Tools

Search engine optimization, often called "SEO," is full of complexities, so it makes sense that companies have come up w...
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Jubilee Heutmaker

November 29, 2023
How to Do an SEO Competitor Analysis

How to Do an SEO Competitor Analysis

How to Do an SEO Competitor Analysis If your goal is to get more website traffic this year, you're in the right place. A...
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Jubilee Heutmaker

November 23, 2023
Choose Your Email Marketing Software

Choose Your Email Marketing Software

Is email dead? If you’re a marketer in the fast-paced digital marketing landscape, you must have come across this argume...
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Ciara Antolini

November 22, 2023
Listicle Generator

Listicle Generator

Marketers have many options for creating blog posts, from company news and how-to guides to industry best practices and ...
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Liz Sena

November 21, 2023
Beginner's Guide to Email Marketing

Beginner's Guide to Email Marketing

As the marketer of a brand, you have all sorts of exciting new technology to explore. From virtual and augmented reality...
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Ciara Antolini

November 20, 2023
Guest Post Generator: Free Tools To Power Your Content

Guest Post Generator: Free Tools To Power Your Content

As you probably already know, regularly publishing blog posts on your website is one of the top ways successful business...
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Liz Sena

November 17, 2023
How to Track and Measure SEO Success

How to Track and Measure SEO Success

You can't manage what you don't measure, which is why tracking your performance (and that of your competitors) is so imp...
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Ciara Antolini

November 16, 2023
A Guide to B2B Marketing

A Guide to B2B Marketing

Most companies advertise to consumers. Whether selling products or services, certain mediums such as TV commercials, You...
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Ciara Antolini

November 15, 2023