The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Self-Learning Content Marketing: Strategy That Adapts

Self-Learning Content Marketing: Strategy That Adapts

Digital marketing moves fast, but too many content strategists continue to rely on tactics from a decade ago. Marketers ...
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Leah McClellan

November 12, 2025
Eliminate Manual Scheduling and Deliver Consistency

Eliminate Manual Scheduling and Deliver Consistency

Every content marketer knows the endless hours of brainstorming topics, wrestling with spreadsheets, chasing down writer...
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Leah McClellan

November 5, 2025
Reclaiming Strategy Time: Let AI Handle the “When”

Reclaiming Strategy Time: Let AI Handle the “When”

Operational tasks can take up an enormous amount of time for content strategists and managers. The endless cycle of topi...
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Leah McClellan

October 29, 2025
Beyond the Buzzwords: Inside Scripted’s Strategic Agents

Beyond the Buzzwords: Inside Scripted’s Strategic Agents

As Scripted’s Chief Content Strategist, I’ve seen content marketing shift at warp speed. New AI tools launch almost dail...
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Leah McClellan

October 22, 2025
From Chaos to Calendar: How AI Turns Data into Direction

From Chaos to Calendar: How AI Turns Data into Direction

In the dynamic world of digital marketing, content is king. But chaos often paves the path to the throne. Marketers are ...
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Cathy Lovering

October 15, 2025
GA4 and AI: Real-Time Insights for Real Results

GA4 and AI: Real-Time Insights for Real Results

Discover how the integration of Google Analytics 4 (GA4) and AI can transform real-time content optimization, conversion...
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Liz Sena

October 10, 2024
10 Best Website Content Writing Services

10 Best Website Content Writing Services

Website content writing services can make your business more successful without forcing you to hire a full-time team. Fi...
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Jennifer Cameron

August 12, 2024
Infographics and Artificial Intelligence: AI Infographic Generator Tools that Work

Infographics and Artificial Intelligence: AI Infographic Generator Tools that Work

Image: https://unsplash.com/photos/pvMVecxVoW0 Image alt text: A blank page in a sketchbook surrounded by art tools high...
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Scripted Writers

August 6, 2024
Quality Content: What Does It Mean And How Do You Get It?

Quality Content: What Does It Mean And How Do You Get It?

Quality content is key to a successful marketing strategy, but what exactly is it? Our guide explains how quality conten...
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Ashley Arcel

August 5, 2024
Generic vs Custom AI Language Models: Optimal NLP Solutions

Generic vs Custom AI Language Models: Optimal NLP Solutions

Generic and custom LLMs are two types of large language models (LLMs) used in natural language processing (NLP). While g...
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Krista Hillis

August 1, 2024
Grammarly Review: Features, Pricing, & Alternatives

Grammarly Review: Features, Pricing, & Alternatives

Ever since technology allowed for the invention and application of spell-checkers, they've been beyond helpful in saving...
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Ciara Antolini

July 31, 2024
Copy Writer vs. Content Writer: Differences in Goals, Skills and Methods

Copy Writer vs. Content Writer: Differences in Goals, Skills and Methods

Does your company need a copy writer or a content writer? Because there's a difference. Here we discuss the differences ...
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Emmay J

July 30, 2024
Everything You Need to Know About Google's EEAT Model

Everything You Need to Know About Google's EEAT Model

The world of SEO is constantly evolving. Although there are tried and true best practices to follow, you risk being left...
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Suzanne Erickson

July 29, 2024
Best AI Content Creation Tools of 2024

Best AI Content Creation Tools of 2024

Creating content for your business helps you engage with customers, promote products and services, improve search engine...
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Suzanne Erickson

July 26, 2024
Moz: Tool Reviews, Pricing, & Alternative

Moz: Tool Reviews, Pricing, & Alternative

In this review we discuss all that Moz has to offer as an SEO tool, their various pricing options, usability, and altern...
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Cathy Lovering

July 25, 2024