The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Why Execution Is the New Strategy in Content

Why Execution Is the New Strategy in Content

Why Execution Is the New Strategy in Content "Strategy first" has long been the mantra of digital marketing. You've craf...
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Cathy Lovering

December 30, 2025
Automated E-commerce Storytelling That Converts

Automated E-commerce Storytelling That Converts

The truth behind every successful e-commerce marketing campaign is that product specs don’t sell—stories do. Think of th...
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Cathy Lovering

December 23, 2025
Human, AI, or Hybrid? Intelligent Content Success

Human, AI, or Hybrid? Intelligent Content Success

As Scripted’s Chief Content Strategist, I’ve witnessed firsthand how online marketing has dramatically shifted. The rise...
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Cathy Lovering

December 17, 2025
Turn Your Website into a Growth Engine

Turn Your Website into a Growth Engine

As marketers, we're constantly striving for content that truly moves the needle. We put time and money into articles, gu...
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Cathy Lovering

December 3, 2025
The Future of Content Production is Here

The Future of Content Production is Here

There's relentless demand for high-quality, engaging content in the hyper-competitive digital landscape. Marketers are o...
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Cathy Lovering

November 26, 2025
The Undeniable ROI of Human-AI Collaboration in Content

The Undeniable ROI of Human-AI Collaboration in Content

I’ve seen many changes over the years as Scripted’s Chief Content Strategist. Lately, content demands are conflicting wi...
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Leah McClellan

November 19, 2025
Self-Learning Content Marketing: Strategy That Adapts

Self-Learning Content Marketing: Strategy That Adapts

Digital marketing moves fast, but too many content strategists continue to rely on tactics from a decade ago. Marketers ...
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Leah McClellan

November 12, 2025
Eliminate Manual Scheduling and Deliver Consistency

Eliminate Manual Scheduling and Deliver Consistency

Every content marketer knows the endless hours of brainstorming topics, wrestling with spreadsheets, chasing down writer...
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Leah McClellan

November 5, 2025
Reclaiming Strategy Time: Let AI Handle the “When”

Reclaiming Strategy Time: Let AI Handle the “When”

Operational tasks can take up an enormous amount of time for content strategists and managers. The endless cycle of topi...
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Leah McClellan

October 29, 2025
Beyond the Buzzwords: Inside Scripted’s Strategic Agents

Beyond the Buzzwords: Inside Scripted’s Strategic Agents

As Scripted’s Chief Content Strategist, I’ve seen content marketing shift at warp speed. New AI tools launch almost dail...
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Leah McClellan

October 22, 2025
From Chaos to Calendar: How AI Turns Data into Direction

From Chaos to Calendar: How AI Turns Data into Direction

In the dynamic world of digital marketing, content is king. But chaos often paves the path to the throne. Marketers are ...
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Cathy Lovering

October 15, 2025
GA4 and AI: Real-Time Insights for Real Results

GA4 and AI: Real-Time Insights for Real Results

Discover how the integration of Google Analytics 4 (GA4) and AI can transform real-time content optimization, conversion...
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Liz Sena

October 10, 2024
10 Best Website Content Writing Services

10 Best Website Content Writing Services

Website content writing services can make your business more successful without forcing you to hire a full-time team. Fi...
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Jennifer Cameron

August 12, 2024
Infographics and Artificial Intelligence: AI Infographic Generator Tools that Work

Infographics and Artificial Intelligence: AI Infographic Generator Tools that Work

Image: https://unsplash.com/photos/pvMVecxVoW0 Image alt text: A blank page in a sketchbook surrounded by art tools high...
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Scripted Writers

August 6, 2024
Quality Content: What Does It Mean And How Do You Get It?

Quality Content: What Does It Mean And How Do You Get It?

Quality content is key to a successful marketing strategy, but what exactly is it? Our guide explains how quality conten...
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Ashley Arcel

August 5, 2024