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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Cambro: Scripted Allowed Us to Double Our Content

Cambro: Scripted Allowed Us to Double Our Content

Find out how one SMB doubled their content output without doubling their headcount....

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Tasia Potasinski

February 25, 2016
The Scripties: An Awards Show for Content Marketers

The Scripties: An Awards Show for Content Marketers

As Scripted celebrates its 8 birthday, we took a brief look back on some of our favorite content marketing clients. ...

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Tasia Potasinski

February 24, 2016
5 Ways to Tell if You Need a Good Writer or an Industry Expert

5 Ways to Tell if You Need a Good Writer or an Industry Expert

When outsourcing content, there's always a question of whether you need a good writer or an industry expert. Find out ho...

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Tasia Potasinski

February 22, 2016
With Content Marketing, No Strategy = No ROI

With Content Marketing, No Strategy = No ROI

Creating content isn't enough in itself - you need to have a clear, defined strategy to see ROI. Here's how you can crea...

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Tasia Potasinski

February 19, 2016
4 Tools To Help Account Managers Become More Efficient

4 Tools To Help Account Managers Become More Efficient

Reading this blog ...

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Tasia Potasinski

February 19, 2016
How To Push Your Content From Visible to Viral

How To Push Your Content From Visible to Viral

What's the secret sauce for viral content? Find out here. ...

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Brianna J

February 17, 2016
Blog Post Frequency Secrets: Often and Consistent

Blog Post Frequency Secrets: Often and Consistent

We love content marketing because it gets traffic and conversions. This is why consistent blog post frequency is essenti...

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Tasia Potasinski

February 16, 2016
14 Content Marketers to Crush on This Valentine's Day

14 Content Marketers to Crush on This Valentine's Day

These 14 brands are crushing the content marketing game. Find out what we love about them here. ...

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Tasia Potasinski

February 12, 2016
Are Your Business Blogs Running a Little Dry? How to Write From the Heart

Are Your Business Blogs Running a Little Dry? How to Write From the Heart

Passion projects produce great work. How to apply passionate writing to seemingly dry B2B content. ...

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John C

February 10, 2016
Your Product Release Roundup

Your Product Release Roundup

Content marketing just got a little easier. Each of these features was designed with someone like you in mind! If you ha...

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Tasia Potasinski

February 8, 2016
Work Smarter, Not Harder: How to Become a Hands-Off Content Marketer

Work Smarter, Not Harder: How to Become a Hands-Off Content Marketer

Become a more efficient content marketer in five minutes simply by reading this blog....

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Ryan Buckley

February 5, 2016
Adidas: Scripted Delivers Fantastic Content

Adidas: Scripted Delivers Fantastic Content

MEET KATIE BURT Hi, I'm Katie Burt, Social Media Manager at adidas Digital Sports . I'm r esponsible for strategy implem...

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Tasia Potasinski

February 4, 2016
How to Rank High in Google Search in 2016

How to Rank High in Google Search in 2016

SEO shifts slightly as each new Google search algorithm is released - how can you keep up this year? Find out here....

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Tasia Potasinski

February 3, 2016
Take Your Pick: Scripted's Select Writer Feature

Take Your Pick: Scripted's Select Writer Feature

When you're in a pinch and you need great content fast, you can now select specific writers for each of your writing pro...

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Tasia Potasinski

February 2, 2016
How to Turn Your B2B Business Into a Unicorn

How to Turn Your B2B Business Into a Unicorn

Content marketing can be a bit of a horse race - here's how you can pull ahead, and make your business a B2B unicorn in ...

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Tiffany G

January 29, 2016

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