The Scripted Blog

Systems, strategy, and storytelling for modern content teams

What's the best way to choose blog topics? 5 ways to identify topics for your company blog

What's the best way to choose blog topics? 5 ways to identify topics for your company blog

1-It doesn't matter what your business is, your first concern is always your customers; what do they want to hear about?...
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Scripted Writers

August 15, 2012
Why I love freelance writing

Why I love freelance writing

I began freelancing when there was an illness in the family. Since I knew I needed to travel often, and usually with sho...
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Scripted Writers

August 15, 2012
Finding the fun in writing blogs

Finding the fun in writing blogs

A few years ago, someone I trust said I should write a blog to accompany my home page. So, I thought I'd give it a whirl...
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Scripted Writers

August 15, 2012
Reaching the senior audience

Reaching the senior audience

A short time back, I received notification that I would no longer be covered by my insurance company. I would soon be co...
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Scripted Writers

August 15, 2012
The boy with the blue crayon

The boy with the blue crayon

I remember when I first fell in love with writing. I was probably eight or nine years old and it happened after I woke u...
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Scripted Writers

August 15, 2012
Bloggers: How Can You Make Your LinkedIn Profile Look Good?

Bloggers: How Can You Make Your LinkedIn Profile Look Good?

LinkedIn has become a mainstream function of business, and it is important for presenting your qualifications to the ind...
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Scripted Writers

August 15, 2012
What is the Difference Between SEO and SEM? | Scripted

What is the Difference Between SEO and SEM? | Scripted

Let's establish terminology first. SEO stands for Search Engine Optimisation and SEM stands for Search Engine Marketing....
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Scripted Writers

August 15, 2012
Trust the map

Trust the map

One of the most annoying and disappointing turns in a movie for me is when a character is out of place. It breaks the rh...
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Scripted Writers

August 15, 2012
I just can't, okay, one more episode of Mad Men, then I'm going to...

I just can't, okay, one more episode of Mad Men, then I'm going to...

Writer's block and the insanity it can cause us is a necessary evil. It's something everyone hates, and everyone has to ...
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Scripted Writers

August 15, 2012
Greeting Card Writing

Greeting Card Writing

If you're a gag writer, or just a comedy writer of any sort, then writing copy for greetings cards can be a good alterna...
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Scripted Writers

August 15, 2012
What Are the Best Online Writing Tools?

What Are the Best Online Writing Tools?

Depending on the assignment, creating content can be a lengthy task for a freelance writer. So how do you effectively cr...
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Scripted Writers

August 15, 2012
The First Week of Freelancing

The First Week of Freelancing

As of last Saturday I am a full-time freelance writer. On Friday afternoon I left the department store, where I have wor...
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Scripted Writers

August 15, 2012
Put it on the fridge

Put it on the fridge

Have your protagonist save the cat, set up the myth from page one, give the characters their own voice, use the right ma...
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Scripted Writers

August 15, 2012
A Sad Story

A Sad Story

This is a sad story. The closest I ever came to having a proper career in writing was almost ten years ago now. Now, exc...
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Scripted Writers

August 15, 2012
Does this scale? Growing Our Team of Freelance Writers

Does this scale? Growing Our Team of Freelance Writers

Growth in our freelance writer numbers. Be Selective - Make sure you put a process in place that enables you to walk the...
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Shellie Citron

August 10, 2012