The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Why Businesses Need a Great Content Strategy

Why Businesses Need a Great Content Strategy

We've all heard the mantra: Take the time to write a solid business plan before you start a business. Most of us would n...
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Scripted Writers

August 15, 2012
The Sweet Tweets of Successful Small Businesses

The Sweet Tweets of Successful Small Businesses

As more small businesses take to social medial, a few savvy owners are developing Twitter feeds that offer benefits to o...
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Scripted Writers

August 15, 2012
The Value of a Press Release in Modern Media

The Value of a Press Release in Modern Media

If you're looking for a way to freshen up your content strategy, you should consider press releases. Although this type ...
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Scripted Writers

August 15, 2012
Marketing Strategy 101: Business Social Media Pages

Marketing Strategy 101: Business Social Media Pages

Quite a number of companies still do not have a company page on major social networking sites. There is no business out ...
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Scripted Writers

August 15, 2012
Freelance Writing: An Oasis in the Desert

Freelance Writing: An Oasis in the Desert

I'm a technical writer. In simplest terms, I use my writing skills to translate technical materials, particularly softwa...
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Scripted Writers

August 15, 2012
Five Tips for Writing Headlines That Get Attention

Five Tips for Writing Headlines That Get Attention

If your brand has a solid content marketing strategy, you're almost certainly utilizing things like blogs, press release...
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Scripted Writers

August 15, 2012
Top 5 Worst Content Gaffes by Businesses

Top 5 Worst Content Gaffes by Businesses

We've all been there. After hours of laboring over a new website, uploading photos, fiddling with color combinations and...
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Scripted Writers

August 15, 2012
How to Write a Great Email Subject Line

How to Write a Great Email Subject Line

Email provides you as a small business owner an efficient way to reach dozens of your customers and potential clients at...
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Scripted Writers

August 15, 2012
What is a Tweet?

What is a Tweet?

54 years have passed since Leon Rene of Class Records in LA penned the words to "Rockin' Robin." The song climbed to num...
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Scripted Writers

August 15, 2012
Three Reasons You Need Original Content to Succeed

Three Reasons You Need Original Content to Succeed

Having original content on your website is vital to the success of your business. Providing customers with free informat...
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Scripted Writers

August 15, 2012
How to Sell More and Improve Conversion Rates with Twitter

How to Sell More and Improve Conversion Rates with Twitter

Twitter is growing in popularity as a method for building relationships with customers. It's important to nurture these ...
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Scripted Writers

August 15, 2012
Four Things to Consider While Developing a Content Strategy

Four Things to Consider While Developing a Content Strategy

If you're a business owner, you probably know by now that a content strategy is pertinent to success. However, you might...
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Scripted Writers

August 15, 2012
Five Ways to Get Creative with Content Marketing

Five Ways to Get Creative with Content Marketing

If you think content marketing is limited to submitting articles to directories and starting your own business blog, the...
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Scripted Writers

August 15, 2012
What is a Facebook Post?

What is a Facebook Post?

What Is a Facebook Post? A Facebook post or "status update" is a message in a special delivery cyber-bottle. It is a com...
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Scripted Writers

August 15, 2012
What Content Strategies Work Best for Small Businesses?

What Content Strategies Work Best for Small Businesses?

Many business owners are overwhelmed when pondering the prospect of generating enough content to keep blogs, newsletters...
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Scripted Writers

August 15, 2012