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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Three Reasons You Need Original Content to Succeed

Three Reasons You Need Original Content to Succeed

Having original content on your website is vital to the success of your business. Providing customers with free informat...

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How to Sell More and Improve Conversion Rates with Twitter

How to Sell More and Improve Conversion Rates with Twitter

Twitter is growing in popularity as a method for building relationships with customers. It's important to nurture these ...

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Four Things to Consider While Developing a Content Strategy

Four Things to Consider While Developing a Content Strategy

If you're a business owner, you probably know by now that a content strategy is pertinent to success. However, you might...

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Five Ways to Get Creative with Content Marketing

Five Ways to Get Creative with Content Marketing

If you think content marketing is limited to submitting articles to directories and starting your own business blog, the...

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What is a Facebook Post?

What is a Facebook Post?

What Is a Facebook Post? A Facebook post or "status update" is a message in a special delivery cyber-bottle. It is a com...

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What Content Strategies Work Best for Small Businesses?

What Content Strategies Work Best for Small Businesses?

Many business owners are overwhelmed when pondering the prospect of generating enough content to keep blogs, newsletters...

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What Businesses Use Social Media Effectively?

What Businesses Use Social Media Effectively?

Online businesses are proving every day that content strategy works and is a must for today's digital businesses. How we...

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Blogging: The Dos and Don'ts

Blogging: The Dos and Don'ts

Blogging is an art as much as it is a craft. If you want to drive traffic to your site, your information should be high ...

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What is a Press Release?

What is a Press Release?

A well-written press release can gain free advertising for your business in magazines and newspapers and on Web sites. A...

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What is a Blog Post?

What is a Blog Post?

You want to reach as many customers as possible, letting them know about your new products, any milestones that you've r...

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8 Key Qualities of Excellent Web Copy

8 Key Qualities of Excellent Web Copy

Great website copy is an integral part of developing a company's brand. Website copy shares knowledge of your company's ...

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Blog Writing: Planning for the New Year

Blog Writing: Planning for the New Year

As the holidays come and go and the year comes to a close it's time to take a moment and reflect back on all the positiv...

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Why the "Top Ten List" Should be on Your List

Why the "Top Ten List" Should be on Your List

Late night talk show host David Letterman has made the "Top Ten" list into a regular phenomenon. Something that the view...

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What Blogs Should Freelancers Read On a Regular Basis?

What Blogs Should Freelancers Read On a Regular Basis?

No matter how polished your writing is, if you are freelance writing then you should spend some time perusing blogs to f...

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Why I love to write freelance

Why I love to write freelance

First things first, writing freelance is not for the faint-hearted; it can be stressful, you don't always know where you...

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