The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Getting Your Feet Wet in Freelance Writing: Simple Steps to Get Content Published

Getting Your Feet Wet in Freelance Writing: Simple Steps to Get Content Published

Getting into a freelance writing career is not as hard as one would think. There are however a few small steps to take t...
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Scripted Writers

August 15, 2012
If Content is King, Are You Treating Your Writers Like Pawns?

If Content is King, Are You Treating Your Writers Like Pawns?

With newspapers, magazines and trade journals folding at an alarming rate, this leaves a lot of professional writers in ...
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Scripted Writers

August 15, 2012
Want New Business? Start by Giving Away Your Expertise for Free

Want New Business? Start by Giving Away Your Expertise for Free

It sounds counter-intuitive, I know. After all, aren't you in business to make money? Of course you are. But, the secret...
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Scripted Writers

August 15, 2012
How to Use Facebook Effectively to Attract Customers

How to Use Facebook Effectively to Attract Customers

If you want to reach the maximum number of customers, you'll need a Facebook page full of interesting content. Your Face...
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Scripted Writers

August 15, 2012
Effective Company Branding With Pinterest

Effective Company Branding With Pinterest

Are you looking for a hassle-free way to increase company branding with measurable results? Many businesses are turning ...
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Scripted Writers

August 15, 2012
These Top Company Blogs Show You How It's Done

These Top Company Blogs Show You How It's Done

Many companies now have blogs, but most are little more than an extension of the sales department. Each blog post tries ...
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Scripted Writers

August 15, 2012
Why Businesses Need a Great Content Strategy

Why Businesses Need a Great Content Strategy

We've all heard the mantra: Take the time to write a solid business plan before you start a business. Most of us would n...
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Scripted Writers

August 15, 2012
The Sweet Tweets of Successful Small Businesses

The Sweet Tweets of Successful Small Businesses

As more small businesses take to social medial, a few savvy owners are developing Twitter feeds that offer benefits to o...
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Scripted Writers

August 15, 2012
The Value of a Press Release in Modern Media

The Value of a Press Release in Modern Media

If you're looking for a way to freshen up your content strategy, you should consider press releases. Although this type ...
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Scripted Writers

August 15, 2012
Marketing Strategy 101: Business Social Media Pages

Marketing Strategy 101: Business Social Media Pages

Quite a number of companies still do not have a company page on major social networking sites. There is no business out ...
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Scripted Writers

August 15, 2012
Freelance Writing: An Oasis in the Desert

Freelance Writing: An Oasis in the Desert

I'm a technical writer. In simplest terms, I use my writing skills to translate technical materials, particularly softwa...
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Scripted Writers

August 15, 2012
Five Tips for Writing Headlines That Get Attention

Five Tips for Writing Headlines That Get Attention

If your brand has a solid content marketing strategy, you're almost certainly utilizing things like blogs, press release...
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Scripted Writers

August 15, 2012
Top 5 Worst Content Gaffes by Businesses

Top 5 Worst Content Gaffes by Businesses

We've all been there. After hours of laboring over a new website, uploading photos, fiddling with color combinations and...
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Scripted Writers

August 15, 2012
How to Write a Great Email Subject Line

How to Write a Great Email Subject Line

Email provides you as a small business owner an efficient way to reach dozens of your customers and potential clients at...
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Scripted Writers

August 15, 2012
What is a Tweet?

What is a Tweet?

54 years have passed since Leon Rene of Class Records in LA penned the words to "Rockin' Robin." The song climbed to num...
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Scripted Writers

August 15, 2012