The Scripted Blog

Systems, strategy, and storytelling for modern content teams

What is the Difference Between SEO and SEM? | Scripted

What is the Difference Between SEO and SEM? | Scripted

Let's establish terminology first. SEO stands for Search Engine Optimisation and SEM stands for Search Engine Marketing....
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Scripted Writers

August 15, 2012
Trust the map

Trust the map

One of the most annoying and disappointing turns in a movie for me is when a character is out of place. It breaks the rh...
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Scripted Writers

August 15, 2012
I just can't, okay, one more episode of Mad Men, then I'm going to...

I just can't, okay, one more episode of Mad Men, then I'm going to...

Writer's block and the insanity it can cause us is a necessary evil. It's something everyone hates, and everyone has to ...
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Scripted Writers

August 15, 2012
Greeting Card Writing

Greeting Card Writing

If you're a gag writer, or just a comedy writer of any sort, then writing copy for greetings cards can be a good alterna...
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Scripted Writers

August 15, 2012
What Are the Best Online Writing Tools?

What Are the Best Online Writing Tools?

Depending on the assignment, creating content can be a lengthy task for a freelance writer. So how do you effectively cr...
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Scripted Writers

August 15, 2012
The First Week of Freelancing

The First Week of Freelancing

As of last Saturday I am a full-time freelance writer. On Friday afternoon I left the department store, where I have wor...
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Scripted Writers

August 15, 2012
Put it on the fridge

Put it on the fridge

Have your protagonist save the cat, set up the myth from page one, give the characters their own voice, use the right ma...
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Scripted Writers

August 15, 2012
A Sad Story

A Sad Story

This is a sad story. The closest I ever came to having a proper career in writing was almost ten years ago now. Now, exc...
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Scripted Writers

August 15, 2012
Does this scale? Growing Our Team of Freelance Writers

Does this scale? Growing Our Team of Freelance Writers

Growth in our freelance writer numbers. Be Selective - Make sure you put a process in place that enables you to walk the...
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Shellie Citron

August 10, 2012
On Distributed Systems

On Distributed Systems

The Question: Distributed systems (like the internet) tend to be more stable and efficient than centralized systems (lik...
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Jacob Kring

August 7, 2012
The Wow Signal

The Wow Signal

In Stephen Hawking's television series Into the Universe , he explores the possibility of alien life. And in that explor...
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Sara Kendall

August 3, 2012
Improving Adwords CTR

Improving Adwords CTR

Improving your Adwords CTR (Click-Through-Rate) is important to improve your quality score, lower your CPCs (Cost-Per-Cl...
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JD Peterson

August 1, 2012
The Best Pitches

The Best Pitches

One of my main assignments this summer has been keeping up with our Scripted writer blog. With this constant influx of c...
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Scripted Writers

July 26, 2012
Simple and Clean

Simple and Clean

One of the key responsibilities of any UX writer is to make sure their work is understood. After all, your audience won'...
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Joshua Tobias

July 26, 2012
If You Want to be an Entrepreneur, Buy and Sell Your Own Product

If You Want to be an Entrepreneur, Buy and Sell Your Own Product

The single hardest skill for any entrepreneur to learn is how to sell. I learned this early on with our screenwriting si...
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Sunil Rajaraman

July 24, 2012