The Scripted Blog

Systems, strategy, and storytelling for modern content teams

What is an Inbound Marketing Strategy?

What is an Inbound Marketing Strategy?

When businesses want to attract customers and encourage them to learn more about the range of products or services they ...
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Ciara Antolini

December 21, 2021
Increasing Organic Traffic to Your Insurance Website

Increasing Organic Traffic to Your Insurance Website

As the owner of an insurance business, you're likely interested in increasing the organic traffic to your insurance indu...
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Jubilee Heutmaker

December 21, 2021
Increasing Organic Traffic to Your Accounting Website

Increasing Organic Traffic to Your Accounting Website

Accounting websites may represent an individual accountant, an accounting firm, or a site in the niche that offers infor...
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Jubilee Heutmaker

December 21, 2021
Increasing Organic Traffic to Your Sales Site

Increasing Organic Traffic to Your Sales Site

Increasing Organic Traffic to Your Sales Website: The Complete Guide With online shopping increasing rapidly these days,...
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Jubilee Heutmaker

December 20, 2021
6 Steps For Creating SEO Content

6 Steps For Creating SEO Content

The complexities of search engine optimization, or "SEO," have long plagued website owners. Creating an SEO strategy is ...
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Ciara Antolini

December 20, 2021
Beginner's Guide to Chatbots

Beginner's Guide to Chatbots

Anyone who spends time online has probably encountered a chatbot – a friendly bit of software that acts as an intermedia...
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Ciara Antolini

December 17, 2021
Increasing Organic Traffic to Your Engineering Website: The Complete Guide

Increasing Organic Traffic to Your Engineering Website: The Complete Guide

The engineering services industry has seen growth over the past five years. Although COVID caused the industry's annuali...
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Jubilee Heutmaker

December 17, 2021
How to Choose Marketing Software for Marketing Research

How to Choose Marketing Software for Marketing Research

Great marketing starts with research. Research will help you understand the problems and needs of your potential custome...
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Jubilee Heutmaker

December 17, 2021
Social Media Strategy for Your Gaming Site

Social Media Strategy for Your Gaming Site

Social media is a great way to reach out to your audience and get them engaged with what you have going on. If you are r...
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Ciara Antolini

December 16, 2021
Social Media Content Strategy for Your Energy & Environment Site

Social Media Content Strategy for Your Energy & Environment Site

Social Media Content Strategy for Your Energy & Environment Site https://www.flickr.com/photos/usarmyccdc/4920289948...
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Jubilee Heutmaker

December 16, 2021
Social Media Content Strategy for Your Healthcare Site

Social Media Content Strategy for Your Healthcare Site

If you’re in the healthcare industry, it can be a challenge to figure out how to market your product or services using s...
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Jubilee Heutmaker

December 16, 2021
Funny Memorable Holiday Promos and Ads

Funny Memorable Holiday Promos and Ads

We look forward to the holidays each year for innumerable reasons. Seasonal drinks, the exchange of gifts, unforgettable...
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Ciara Antolini

December 16, 2021
How Do I Write Landing Page Copy?

How Do I Write Landing Page Copy?

Whether you're writing content for your website or a client, landing pages can help boost conversion rates. However, to ...
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Ciara Antolini

December 15, 2021
How to Hire a SaaS Writer for Your SaaS Website or Blog

How to Hire a SaaS Writer for Your SaaS Website or Blog

Cloud-based businesses were doing well before the pandemic. The past year has seen a huge boost to software-as-a-service...
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Jubilee Heutmaker

December 15, 2021
Guide for Increasing Traffic to a Software Website

Guide for Increasing Traffic to a Software Website

Increase traffic to your software website by keeping a few simple SEO and social media tips in mind. By being relevant, ...
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Jubilee Heutmaker

December 15, 2021