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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
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Browse vetted writers by expertise, industry, and content format
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

TikTok Marketing Strategy in 2022 for Creators & Businesses

TikTok Marketing Strategy in 2022 for Creators & Businesses

TikTok is a social media app where users can post and share short videos. Originally launched in 2016, it has grown to b...

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A Complete Review of Unbounce

A Complete Review of Unbounce

Recently, I had a chance to work with Unbounce, a landing page design tool with some snazzy features that claim to boost...

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Ciara Antolini

February 8, 2022
Weekly Content Marketing Trends February 7, 2022

Weekly Content Marketing Trends February 7, 2022

Punxsutawney Phil saw his shadow, meaning six more weeks of dark winter. However, we're here to shed some light on the l...

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SocialPilot Review: Features, Benefits, and Pricing

SocialPilot Review: Features, Benefits, and Pricing

If you've spent any time looking at Buffer, HootSuite, or other social media management platforms, SocialPilot is a big ...

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WooRank Tool Review | Scripted

WooRank Tool Review | Scripted

There are countless SEO tools on the market, but WooRank stands out for its rich feature set. The web-based software is ...

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Ciara Antolini

February 4, 2022
Buffer Tool Review | Scripted

Buffer Tool Review | Scripted

Staying active on social media is one of the biggest challenges businesses face. After all, coming up with something int...

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Weebly Tool Review | Scripted

Weebly Tool Review | Scripted

You'd be hard-pressed to find a modern business that didn't have an online presence, but that doesn't mean getting onlin...

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Ciara Antolini

February 3, 2022
How To Use Pinterest for Business: Pinterest Marketing Strategy

How To Use Pinterest for Business: Pinterest Marketing Strategy

Do you suffer from Pinsomnia, or are you clueless when it comes to repins? No matter how familiar you are with the succe...

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Jubilee Heutmaker

February 3, 2022
Canva Tool Review | Scripted

Canva Tool Review | Scripted

If a picture paints a thousand words, then an excellent graphics design editing tool is something modern marketers can’t...

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Ciara Antolini

February 2, 2022
Airtable Review: Features, Pricing, and Alternatives

Airtable Review: Features, Pricing, and Alternatives

That awesome spreadsheet full of complicated formulas might have seemed like a good idea when you created it. But now Ma...

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BuzzSumo Tool Review | Scripted

BuzzSumo Tool Review | Scripted

If you've ever put time and energy into creating a piece of content, only to have it tank, BuzzSumo's value proposition ...

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Ciara Antolini

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Kred Tool Review

Kred Tool Review

Wondering how influential you are on social media? Kred's platform and scoring system are sure to pique your interest. K...

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Joomla Tool Review | Scripted

Joomla Tool Review | Scripted

M ore than half of all websites online are made using a Content Management System. CMS's are very useful if you have lim...

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Increasing Organic Traffic to Your Transportation & Logistics Website

Increasing Organic Traffic to Your Transportation & Logistics Website

Increasing traffic to your transportation & logistics website is a big part of helping your company thrive. But what...

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Ciara Antolini

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Weekly Content Marketing Trends January 31, 2022

Weekly Content Marketing Trends January 31, 2022

As we bid farewell to the first month of 2022 and into February, why not give yourself Valentine's gift of an updated co...

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