WooRank Tool Review | Scripted

Published by Ciara Antolini on Friday, February 4, 2022 in Marketing Agencies, Tool Review, Tools Reviews.

There are countless SEO tools on the market, but WooRank stands out for its rich feature set. The web-based software is intuitive and extremely easy to use, helping website owners instantly understand where they can improve their website using the valuable data WooRank reveals to them, along with the comprehensive "to-do" list the software generates.

With WooRank, you can help boost the performance of a website within search engine results pages (SERPs) and improve conversions amongst visitors who come to your website, all without spending an arm and a leg on a bunch of SEO tools. Of course, the question is: Can WooRank really be your all-in-one answer? Let's find out.

What to Consider When Looking for an SEO Solution

SEO is extremely complex, so much so that even the engineers at Google and other major search engines (who helped create the algorithms that rank content) honestly couldn't tell you how they work, only that the premise behind these algorithms is to put the most relevant, valuable, and engaging content in front of searchers.

While these algorithms are inherently flawed, with "blackhat" SEO gurus always finding some little backdoor or loophole to help them take advantage of the ranking factors the algorithm prioritizes (see: links shared in blog comments), it never takes long for these things to get found out, the sites penalized, if not blacklisted, and the algorithm made a little better.

So, if blackhat SEO isn't a feasible or ethical, way to get your site ranking, the only real answer is to search for the most comprehensive, versatile, and up-to-date SEO tool out there—hence, why you're considering WooRank. Now all you need to do is make sure WooRank can live up to your expectations. Here's what you should look for in an SEO tool:

• On-Page and Off-Page SEO: While getting a website ranked requires the website owner to put a lot of time and energy into on-page SEO, the best tools should also consider the rest of the equation. Off-page SEO consists of things like backlinks to the website, social media posts, and so on.
• Competitive Analysis: The best SEO tools look not only at your website, or the website of your client but also at their competitors. This helps you make comparisons between the keywords competitors target and rank for, along with things like differences in social media strategies.
• Optimization Recommendations: An SEO tool can analyze everything under the sun, but it's truly worthless unless it suggests how you can make those things better. One thing that makes WooRank stand out is its combination of comprehensive to-dos that the user should consider, along with "instant improvements" that can be quickly and easily made.
• Detailed Reporting: Whether you're a marketer looking to produce a white label report you can give to your clients or a website owner who simply wants to monitor their progress as they make changes over time, detailed reporting is important for knowing where you stand and how to get to the next level.

Features and Benefits of WooRank

WooRank is a comprehensive SEO solution with a variety of complementary tools that come together to help SEO experts and marketers analyze and improve websites of all sizes. You'll likely start with the "website review" tool, which allows you to analyze a website in detail, with the software pointing out performance flaws and assigning a score.

From there, you'll likely use other monitoring and optimization tools, such as the keyword tracking tool, which allows you to identify which keywords a website is ranking for, where the site currently falls in the SERPs, and how it moves up and down over time. Competitor analysis and site crawls are other tools that help a website owner dig deeper into why their website is—or isn't—performing the way they expect.

Perhaps one of the best things about WooRank is that, despite having an already rich feature-set, they are constantly expanding to include new tools, features, and extensions. One of the latest is their in-depth SEO Assistant, which is a plug-in that lets you view a wealth of website data directly in your browser, without ever leaving your website (or any website you wish to analyze).

Pros of WooRank

• The extensive feature set provides you with just about everything you need to optimize a website, making it a one-stop solution for those in need of a straightforward SEO tool.
• WooRank is quick and focused, allowing you to take the guesswork and hassle out of SEO. The report produced is long, perhaps 50 pages or more, but the steps are actionable and achievable, and "instant recommendations" allow you to skip right to the quick fixes.
• Best of all, WooRank is trusted and proven in the industry, so you don't have to fear wasting your time on aspects that don't matter. In fact, WooRank's tools give you explanations for why everything the software points out is important.

Cons of WooRank

• The price tag can make WooRank not feasible for some smaller businesses, especially since they may not be able to justify the ongoing cost if they're only optimizing their own website. However, marketing agencies can quickly get behind the plans, knowing the ROI will be high.

WooRank Plans & Pricing

WooRank is not a "budget" tool. It offers a rich set of features and a unique service that you're not likely to find elsewhere, which means users should prepare for a hefty investment. With that said, you can try it free for 14 days. If you pay annually for any plan, you'll also get the equivalent of four months free as the monthly price is reduced accordingly.

Pro

The Pro plan is $79.99/month when billed monthly. It allows one project, allowing you to optimize your own website, along with the ability to analyze up to 2,500 pages and track 50 keywords.

Premium

The Premium plan is $199.99/month when billed monthly. It lets you optimize up to five websites, track 250 keywords, analyze up to 10,000 pages, and produce unlimited white-label PDF reports, making it ideal for a small marketing agency.

Enterprise

If you need to work on multiple websites and/or bring in multiple users, track countless keywords, and so on, reach out to the sales team for a custom quote on the Enterprise plan, which they can customize to fit your needs based on the number of websites, keywords, or other requirements you have.

Customer Reviews

"The summary score at the top gives you a rating for the site, so you can prioritize client sites based on needs. The score is also easy to relate to clients and gives them context for their website's overall technical optimization. The items on the list are all ranking factors, some large some small, and they affect the number proportionally from what I can tell. They have clear descriptions of what they are, why they matter, and how to solve them - so even our non-SEO team members can check things over. The white-labeled reports allow us to generate a great resource for our sales team without too much time investment." - Rebecca C. (Digital Marketing Executive SEO Specialist)

"I love the agency-branded, easy-to-read, color-coded suggestions for improving overall marketing scores for my clients' sites, giving them an edge over their competition. Being able to compare to top competitors is so valuable when you are fighting for that top ranking spot on search engine results ... I would love to be able to compare to a couple more competitors." - Holly C. (Marketing Director)

Power Your Content Marketing Plan

WooRank can definitely help your business boost its SEO by improving various ranking factors, helping you understand your competitors, and giving you an actionable to-do list that you can follow to the letter to help you improve your rankings and increase conversions. Combine that with WooRank's other tools, like their sales and lead generation software, and you'll easily justify the cost.

Of course, content marketing is about more than just SEO, and SEO in itself relies on one crucial thing: high-quality content. If you're struggling to consistently fill your website with quality content, it's time to try Scripted. Scripted's Cruise Control service makes consistent, quality content feasible by putting your content in the hands of a professional strategist. With the help of Scripted's professional writers, growing your website could prove effortless. Interested in learning more?