SocialPilot Review: Features, Benefits, and Pricing

Published by Jubilee Heutmaker on Monday, February 7, 2022 in Content Calendar, Content Calendar, Tool Review.

If you've spent any time looking at Buffer, HootSuite, or other social media management platforms, SocialPilot is a big contender you should consider. This tool is more than a simple scheduling tool. With SocialPilot, you can put your social media management on hyperspeed with the help of automation, insights, and actionable analytics. Here's what you need to know about this handy tool.

What to Consider When Looking for a Social Media Scheduling Solution

Social media management tools have come a long way. What started as simple calendar and scheduling tools are now full-fledged platforms that offer features to help you find trends, plan posts, engage with users, and measure insights over time. 

SocialPilot is one of those tools, except its biggest selling point is that it costs far less than its biggest competitors.

While many social tools get you by putting low limits on the number of social profiles you can manage with the base plan, SocialPilot doesn't. Its generous limits mean you'll spend less money on social media management tools. This feature-rich platform also offers priority support, but does it have everything else you should be looking for in a social media management platform?

Here's what you should consider when looking for a solution:

• How many social profiles do you have and where are they located? Some platforms don't play nice with certain social networks, so make sure your top social networks are fully supported by the tool you choose, or else you'll end up still having to publish your content manually.
• How often do you post on social media? Many platforms have low limits, expecting you to need more profiles or posts in a given month than they provide, forcing you into a costly upgrade that's going to snowball into a big annual bill. That's one thing SocialPilot doesn't do.
• Also, consider how much other features matter to you. For instance, SocialPilot offers engagement tools that allow you to respond to comments and messages from within your dashboard. Meanwhile, consider your need for functionalities like geotagging, mentions, and hashtags when scheduling your posts.

With these things in mind, let's dig deeper into what SocialPilot can offer.

Features and Benefits of SocialPilot

SocialPilot promises that it offers everything you need to hit your social media marketing goals, all at an affordable price. The top features include the following.

• White label reports: Produce powerful analytics from all of your social media profiles with the option to compile them into a white label report for stakeholders or clients.
• Social inbox: Engage more effectively with the social inbox feature, which puts all of your comments and messages in one place so you can quickly and seamlessly respond.
• Collaboration tools: Whether you're managing clients or working with team members, SocialPilot empowers you to collaborate effectively using workflows, which makes reviewing and approving content before it goes into the schedule very easy.
• Discover content: Help plan your content with trending topics and more. Look at popular content to give you inspiration for what to post next, and look at analytics so you know what performs and what doesn't.

SocialPilot markets itself towards a variety of users, from professionals and small businesses to marketers, agencies, and enterprise clients. With bulk scheduling and the calendar's handy features, you'll never be left with an empty queue, whether you're managing social media for your own brand or for a dozen clients.

Pros of SocialPilot

• The price is a huge benefit of using SocialPilot. This platform has made it clear that its goal is to produce better value by allowing you more accounts and posts for a good price. You'll easily pay double from the top competitors to get the same volume SocialPilot gives you.
• Easily turn SocialPilot into a profitable business model for your marketing agency with the opportunity to white label reports and even add clients to workflows, so you can easily collaborate. Those same collaboration tools are a major upside for teams working together to manage socials.
• To help you succeed, SocialPilot offers free guides to inform your social media and marketing strategies. Take the guesswork out of the process and put more things on autopilot with the help of this platform's handy discovery and scheduling functions.
• The fact that you can handle social media interactions within the platform, without having to log in and out of various sites throughout the day, will boost interaction by decreasing your response time and making it easier to engage with those who reach out to you on social media.

Cons of SocialPilot

• It can be frustrating if you face a common issue of account disconnecting, especially with LinkedIn.
• Some users report problems on the mobile apps with missing buttons and limited functionality.

SocialPilot Plans & Pricing

Anyone can try out SocialPilot with a 14-day free trial. No credit card is required. If you choose to sign up, you'll save 15% by choosing the annual plan. Below are the monthly rates.

Small Team

For $50/month, you'll get 25 social media accounts managed by up to three users, unlimited clients, plus 10 RSS Feeds; Social Analytics for web and PDF; Social Inbox; Social Content Calendar; Bulk Scheduling; Curated Content; and Facebook Ads.

Studio

For $100/month, you'll get 50 social media accounts managed by up to five users, unlimited clients, plus 15 RSS Feeds; Social Analytics for Web and PDF; Social Inbox; Social Content Calendar; Bulk Scheduling; Curated Content; Facebook Ads; and Concierge Setup.

Agency

For $150/month, you'll get 75 social media accounts managed by up to 10 users, unlimited clients, a fully white label experience, plus 15 RSS Feeds; Social Analytics for Web and PDF; Social Inbox; Social Content Calendar; Bulk Scheduling; Curated Content; Facebook Ads; and Concierge Setup.

Enterprise

Request a customized plan based on your requirements. 

Customer Reviews

"In our company, between the 2 storefronts we utilize about 10 different social media accounts. I desperately needed something that would allow me to post to all of these at the same time as well as manage the future posts. I can easily create my social media posts or share other things I find via the tool bar plugin. Recently they added in the connection to my Canva account making it even easier for me to share things. It was also very convenient to search for curated content. Well done SocialPilot. The interface is probably my least liked feature of the software. Sometimes I feel it takes too many clicks to get where I want to go. Maybe the UI is not as intuitive as I want it to be with where I think buttons should be. That being said, I do appreciate what they have available for me." - via Capterra

"The integration was quick and easy but the best part of using SocialPilot was having an endless stream of content. Any social media manager knows that having a bank of content is necessary and difficult to uphold. SocialPilot came to the rescue with their queue of content. This stream allows the user to search for relevant content and add it to your calendar. Simple! My overall experience with SocialPilot was good. I would use the product in the future." - via Capterra

Power Your Content Marketing

SocialPilot is a powerful and affordable tool, especially if you're ready to make the switch from an existing social media management platform. If you're just trying out tools like SocialPilot for the first time, it's worth diving into the free trial to see if it fits your needs. From there, you can get hands-on with the discovery and scheduling tools to see if it helps you improve your social media game.

Of course, growing your social presence alone isn't enough to improve your content marketing results. If you're ready to drive wider audience engagement and boost organic traffic, it's time to invest in your entire content strategy. With the help of a service like Fully Managed, you can put it on autopilot and be confident in the results you'll get. Do you want to learn more about the benefits of Fully Managed? Explore the features today!