The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Choosing Marketing Software for A/B Testing

Choosing Marketing Software for A/B Testing

Marketing campaigns are designed to deliver the results that you need to ensure your company's success. That's why some ...
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Ciara Antolini

January 7, 2022
5 Web Page Best Practices

5 Web Page Best Practices

You may have excellent landing pages to draw in your audience and provide a great first impression, but does the rest of...
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Liz Sena

January 7, 2022
The Best Social Media Marketing Strategies for Your Accounting and Finance Site

The Best Social Media Marketing Strategies for Your Accounting and Finance Site

The Best Social Media Marketing Strategies for Your Accounting and Finance Site At first glance, you might think that so...
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Jubilee Heutmaker

January 7, 2022
3 Social Media Best Practices

3 Social Media Best Practices

Social media is a complex undertaking for a business and it moves fast — making it easy to make a very public mistake an...
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Jubilee Heutmaker

January 6, 2022
Social Media Content Strategy for Your IT & Security Site

Social Media Content Strategy for Your IT & Security Site

Social media might challenge some IT and security professionals. Let’s face it, IT professionals aren’t really people-or...
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Ciara Antolini

January 6, 2022
How to Choose Marketing Software for Content Writing

How to Choose Marketing Software for Content Writing

It's hard to stay on top of your content marketing game. You have a lot of writing to do, and you don't want it all to b...
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Ciara Antolini

January 6, 2022
Product Writing 101: What Every Scripted Writer Should Know

Product Writing 101: What Every Scripted Writer Should Know

Product Writing 101: What Every Scripted Writer Should Know Writing is all about telling a story that’s compelling and a...
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Jubilee Heutmaker

January 6, 2022
How to Perform an SEO Audit

How to Perform an SEO Audit

Performing an SEO audit can help you analyze your site’s SEO practices. The knowledge you get from a proper SEO audit ca...
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Jubilee Heutmaker

January 6, 2022
How Storytelling Can Take Your Brand to the Next Level

How Storytelling Can Take Your Brand to the Next Level

The majority of business leaders know about the most important elements of building a brand for their company. Branding ...
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Jubilee Heutmaker

January 6, 2022
Top Food Supplier Websites by Traffic

Top Food Supplier Websites by Traffic

The United States alone has over one million restaurants and a humongous food supply industry that is worth billions of ...
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Ciara Antolini

January 5, 2022
How to Hire a Payments Industry Writer

How to Hire a Payments Industry Writer

According to McKinsey , the global payments industry revenue is growing bigger with each passing year, with a value of a...
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Jubilee Heutmaker

January 5, 2022
How to Write Landing Page Copy for Conversions

How to Write Landing Page Copy for Conversions

Any modern marketer, business owner, or writer would have heard of the landing page. The landing page is arguably one of...
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Ciara Antolini

January 4, 2022
Top Social Media Strategies for Your Government and Politics Site

Top Social Media Strategies for Your Government and Politics Site

Marketing isn’t just about selling, it’s also about spreading public awareness, whether it involves a social situation o...
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Jubilee Heutmaker

January 4, 2022
How to Set SEO Goals (and Achieve Them)

How to Set SEO Goals (and Achieve Them)

Every brand should be set and evaluate its goals for SEO at least once a year, at the bare minimum. Ideally, it's someth...
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Ciara Antolini

January 3, 2022
Top Family Practice Blogs for Inspiration

Top Family Practice Blogs for Inspiration

Family practice is a specialty within the general medical practice that provides comprehensive care for families as they...
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Ciara Antolini

January 3, 2022