Content Marketing

A Database of chiefmartec's Marketing Technology Landscape

There are a lot of lists of marketing technology companies, but most of them are in the form of infographics with a bunch of logos that you can barely read. They are very compelling visually, but don'...

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Ryan Buckley

July 08, 2016

The 7 Most Creative Ads from Euro Cup 2016

Everybody loves football, but not everybody loves the same football. From June 10 through July 10, football fans all over the globe were transfixed by the drama of the UEFA European Football Champions...

Nico Canova

July 07, 2016

Q&A about Buyer Personas with Ardath Albee of Marketing Interactions

We write a lot about buyer personas, and we are very pleased to invite Ardath Albee, CEO of Marketing Interactions and author of Digital Relevance, to discuss the importance of buyer personas in produ...

Ryan Buckley

July 06, 2016

Q&A about Writing with Ann Handley of MarketingProfs

We recently had a chance to connect with Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes. Ann is a frequent speaker at content marketing events around ...

Ryan Buckley

July 06, 2016

Content Marketing Wimbledon: Marketing Like the Pros

Every summer, people around the world tune in to watch the top tennis stars battle it out at Wimbledon. The iconic sporting event has created household names since its debut 139 years ago and has had ...

Scripted Writers

July 05, 2016

6 Reasons Your Small Business Should Outsource Content

By now you must know that content marketing is the way of the future. Traditional advertising methods are beginning to fall out of vogue as companies expand their content marketing budgets, investing ...

Ryan Buckley

June 30, 2016

5 Things Jon Snow Can Teach Us About Content Marketing

If you've been keeping up on "Game of Thrones," you know that there's plenty we can learn from Jon Snow. In addition to his bravery, valor and Blue Steel camera face, Jon Snow is also a secret content...

Ashley Arcel

June 29, 2016

The 5 Steps for Hiring Medical Freelance Writers

Creating captivating medical content requires not only an in-depth knowledge of the topics discussed, but also some advanced writing skills. If you don't think you have anyone in house who can reach o...

Nico Canova

June 27, 2016

Hiring Freelance Financial Writers

Hiring a freelance financial writer doesn't have to be a complicated process. Through proper vetting, clear communication, and an established workflow, nearly everyone can find success. ...

Nico Canova

June 20, 2016

Donald Trump's Marketing Strategy

Donald Trump. These days his name has the ability to unite or divide a room. Known as perhaps the most polarizing candidate in the 2016 presidential election, Trump's digital and social media strategy...

Nico Canova

June 10, 2016

How Bernie Sanders' Content Strategy Made Millennials Feel the Bern

It's no secret Bernie Sanders has won the hearts of young voters. But how does he do it? In essence, Sanders' marketing team found the right channels to reach their target audience and developed a bra...

Scripted Writers

June 08, 2016

The Hillary Clinton Approach to Content Marketing

What if you had only one product? Not one line of products, but one single item that had to be sold by November 8th or it would be valueless in the market. That level of intensity would truly focus yo...

Ryan Buckley

June 06, 2016