Content Marketing

What's an Audience and Why is it Important in Content Creation?

Why reaching and engaging your audience is a key part of your content strategy. Businesses and industries have their obvious differences, but there's one thing that's stayed constant throughout the ag...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 05, 2023

How to Hire a Content Marketing Consultant

Content marketing gives you a hyper-personalized way to connect with your target audience and help consumers make informed choices. In today’s competitive economy, it makes sense for businesses to rel...

Emily Chang

December 02, 2022

Content Marketing Statistics: 2023 Trends & Predictions

As we move into 2023, content marketing is on an exponential rise. A study surveying marketing managers and business owners stated content was more important now than in previous years. It also said 4...

Matthew Thompson

November 21, 2022

How To Do Black Friday & Cyber Monday Right As A Marketer

Black Friday is the biggest shopping event of the Christmas holiday season. This year, Black Friday will start on Friday, 25 th November and run throughout the weekend until Monday, 28 th November—dub...

Emily Chang

November 16, 2022

Gated Content: Does It Work For Lead Generation?

Gated content for lead generation is incredibly effective, transforming traffic into leads and leads into sales. However, any gated information you create must be targeted accurately if you want to ma...

Emily Chang

November 08, 2022

The Best Places to Distribute Content for Businesses

Creating top quality content is only one part of a great content marketing strategy. In order to drive traffic and sales, your content must reach the right audience across multiple channels and platfo...

Scripted Writers

September 24, 2022

Weekly Content Marketing Trends July 27th

Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, then, as a content marketer, you must be an artist who can always ride the rapid ti...

Ciara Antolini

July 27, 2022

Weekly Content Marketing Trends July 18th

Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing updates that could drastically affect both strategy and ROI. If you thought you had...

Ciara Antolini

July 18, 2022

Weekly Content Marketing Trends July 13th, 2022

Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) generating brand awareness, 2) building credibility and trust, and 3) educating a...

Ciara Antolini

July 12, 2022

Weekly Content Marketing Trends July 5th, 2022

It's the first week of July; blink, and you'll miss it. As always, the committed team at Scripted has traveled the ends of the internet to gather the hottest topics in content marketing. We will take ...

Ciara Antolini

July 05, 2022

Weekly Content Marketing Trends June 27th, 2022

We wrap up June with content marketing trends that will help you propel your brand to excellence. People-centric storytelling remains a top draw as more brands promote their campaigns by steering cont...

Ciara Antolini

June 27, 2022

Weekly Content Marketing Trends June 20, 2022

We have entered the penultimate week of June and near the halfway mark of 2022. As a marketer or business owner, you might spend some time evaluating your marketing content performance thus far. It's ...

Ciara Antolini

June 20, 2022