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Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
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Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
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Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
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Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
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Art & Design
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Building Materials
Cannabis
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Construction
Counseling
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Health & Wellness
Healthcare
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Interior Design
IT & Security
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Legal
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Media & Entertainment
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Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
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Volume-max
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Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
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Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
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  1. Blog Home
  2. Content Marketing

Content Marketing

7 Ways Storytelling Makes Your Content More Compelling

7 Ways Storytelling Makes Your Content More Compelling

Don't be afraid to connect with your audience over storytelling -- here's why. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Sujan Patel

February 11, 2015
How To Manage Your Editorial Calendar

How To Manage Your Editorial Calendar

Having the skills to effectively manage an editorial calendar can set you up for content marketing success. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 10, 2015
How to Fall In Love With Your Blog All Over Again

How to Fall In Love With Your Blog All Over Again

Slowly falling out of love with your blog? Take these steps to reignite the passion....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

February 02, 2015
Do Your Readers Want To Share Your Content?

Do Your Readers Want To Share Your Content?

Here's how to foster an environment where users have the ability and desire to share your content....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

C W

January 31, 2015
Why These 4 Brands Bring Social Media & Blog Content Together Amazingly

Why These 4 Brands Bring Social Media & Blog Content Together Amazingly

How do you define the relationship between your blog and social media accounts? ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 26, 2015
The Content Manager's Ultimate List of Events to Attend In 2015

The Content Manager's Ultimate List of Events to Attend In 2015

Content marketing events are a great way to brush up on industry trends and network with top talent. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 22, 2015
Martin Luther King Jr. Inspiration For Content Marketers

Martin Luther King Jr. Inspiration For Content Marketers

Get inspired by Martin Luther King Jr. for your own content marketing projects and achievements. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

C W

January 19, 2015
7 Reasons Why Marketing Agencies Should Use A Content Writing Service

7 Reasons Why Marketing Agencies Should Use A Content Writing Service

Content writing services offer a great degree of flexibility and cost savings for professional marketing agencies. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tiffany G

January 17, 2015
6 Lessons Content Marketers Should Never Forget From 2014

6 Lessons Content Marketers Should Never Forget From 2014

Last year was one of content marketing's strongest -- here are the biggest takeaways. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 14, 2015
Tools You Didn't Know About That Will Measure Your Social Media Content

Tools You Didn't Know About That Will Measure Your Social Media Content

Buried within these social media analytics applications are great features that measure content success in a variety of ways....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tiffany G

January 12, 2015
How to Include Your Co-Workers In Your Content Marketing Efforts

How to Include Your Co-Workers In Your Content Marketing Efforts

Your co-workers may be a lot like your distant relatives -- they don't know what you actually do. Here's how to explain your content marketing efforts....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

January 09, 2015
5 Tools to Help You Master Content Planning

5 Tools to Help You Master Content Planning

Dozens of sites and services claim to help marketers plan their content across multiple platforms -- these five actually work....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

January 07, 2015

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