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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Content Creation Tips for Beauty Influencers

Content Creation Tips for Beauty Influencers

The Importance of Engaging Content You know that you need to create high-quality content for your site or blog to succee...

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Anyone who has stayed remotely up to date in the world's news over the last decade has heard the terms "cryptocurrency" ...

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Top SEO Blogs to Follow as a Content Creator

Search engine optimization is a science and an art form. Freelance writers looking to improve their content marketing sk...

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There are seemingly infinite elements within website content writing in the complex digital world. And amidst them lies ...

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Why Upwork Isn't a Good Option for Freelance Writers

Why Upwork Isn't a Good Option for Freelance Writers

Here are some of the reasons Upwork isn't the best option for a long-term freelancing solution, particularly for freelan...

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The Best Ways to Communicate with an Editor

The Best Ways to Communicate with an Editor

In this article, we'll give you tips on how to communicate effectively so that editors know exactly what you want and ex...

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The Scripted Podcast: Content Writing in Broadcast Journalism with guest Alexandra Carter

The Scripted Podcast: Content Writing in Broadcast Journalism with guest Alexandra Carter

Welcome to The Scripted Podcast! In this episode we sit down with broadcast journalist and Scripted freelance writer Ale...

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Weekly Content Marketing Trends: September 20, 2021

Weekly Content Marketing Trends: September 20, 2021

Another month has passed, and we’re delighted to share more of our findings on the latest content marketing trends. This...

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Everything You Need to Know About Link Building

Everything You Need to Know About Link Building

Link building is essential to your SEO efforts. Here's everything you need to know about link building types, tactics, a...

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Weekly Content Marketing Trends: August 23, 2021

Weekly Content Marketing Trends: August 23, 2021

Scripted posts a weekly roundup of the latest content marketing trends. This week’s list includes the keys to breaking d...

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Get to Know Scripted CEO Jeremy Bellinghausen

Scripted CEO, Jeremy Bellinghausen, answers our tough questions about Scripted's history, business insights, the future ...

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Weekly Content Marketing Trends: August 16, 2021

This week’s Scripted Trends topics include marketing strategies for law firms, hub and spoke marketing, creating a winni...

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5 Benefits of Q&A Content on Your Website

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Your Q&A content enhances your website's user experience and improves customer service. Here's how to create outstan...

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Weekly Content Marketing Trends: August 2nd, 2021

Weekly Content Marketing Trends: August 2nd, 2021

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