Content Marketing

Inbound Marketing and Content Marketing: What's the Difference?

Inbound Marketing and Content Marketing: What's the Difference?

Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social medi...
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Becky B

February 8, 2018
What Is Inbound Marketing?

What Is Inbound Marketing?

If you're well-versed in today's marketing landscape, there's no doubt that you've heard the term inbound marketing. How...
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Becky B

February 1, 2018
What Happened? The 2017 Content Marketing Year In Review

What Happened? The 2017 Content Marketing Year In Review

Terry Pratchett's book "Interesting Times" draws its name from a Chinese curse that goes, "May you live in interesting t...
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Tiffany G

December 29, 2017
Why Setting a Content Calendar is So Important

Why Setting a Content Calendar is So Important

Frankly, your success will be defined by your content cadence. We love stories of wit, skill and strength beating odds, ...
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Ciara Antolini

November 6, 2017
How to Write an SEO-friendly Blog Post: 7 Simple Tactics

How to Write an SEO-friendly Blog Post: 7 Simple Tactics

When you're writing a blog post for a client, you have to think beyond the act of writing the content. Content marketing...
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Kevin O'Connor

September 26, 2017
Changes to Copywriting Since the Mad Men Days

Changes to Copywriting Since the Mad Men Days

While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life st...
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Scripted Writers

January 23, 2017
12 Content Marketing Hacks For Small Businesses

12 Content Marketing Hacks For Small Businesses

Producing lots of content when you have a big budget is easy. Producing the right content for your audience on a small b...
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Michael Brenner

July 21, 2016
The 7 Most Creative Ads from Euro Cup 2016

The 7 Most Creative Ads from Euro Cup 2016

Everybody loves football, but not everybody loves the same football. From June 10 through July 10, football fans all ove...
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Nico Canova

July 7, 2016
Q&A about Buyer Personas with Ardath Albee of Marketing Interactions

Q&A about Buyer Personas with Ardath Albee of Marketing Interactions

We write a lot about buyer personas, and we are very pleased to invite Ardath Albee, CEO of Marketing Interactions and a...
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Ryan Buckley

July 6, 2016
Q&A about Writing with Ann Handley of MarketingProfs

Q&A about Writing with Ann Handley of MarketingProfs

We recently had a chance to connect with Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of...
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Ryan Buckley

July 6, 2016
Content Marketing Wimbledon: Marketing Like the Pros

Content Marketing Wimbledon: Marketing Like the Pros

Every summer, people around the world tune in to watch the top tennis stars battle it out at Wimbledon. The iconic sport...
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Scripted Writers

July 5, 2016
5 Things Jon Snow Can Teach Us About Content Marketing

5 Things Jon Snow Can Teach Us About Content Marketing

If you've been keeping up on "Game of Thrones," you know that there's plenty we can learn from Jon Snow. In addition to ...
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Ashley Arcel

June 29, 2016