Answer The Public Review: Pricing, Features & User Guide
Keyword research is essential to any content marketing strategy. It lets you know how to speak to your audience so they can find you through Google and other search engines.
Matching questions people ask online with content that provides satisfying answers is possible only if you have the search data and expert writers. Sure, keyword research tells you what people are plugging into search engines, but it won't always reveal the “hidden searches” that may be untapped.
Answer the Public is a tool that discovers what people ask with just a simple keyword search function. Even on its own, it can help you fill up a content plan in no time, all while helping you discover questions, topics, and keywords your audience cares about.
Answer the Public can help you come up with topics, but only a writing platform like Scripted helps you produce high-quality, relevant content. A Scripted plan comes with a built-in free keyword research tool and AI technology to help develop content marketing strategies. Here we’ll review what Answer the Public and Scripted offer and how you can assess the one that’s right for your business.
What is Answer The Public?
Answer The Public helps you come up with content ideas. Its simple search engine allows you to gain instant, raw insight into what your audience is searching for. The service helps you discover untapped sub-topics, keywords, and unanswered questions that your customers care about and your competitors may not know yet.
Answer The Public's platform gives you insight into your audience by revealing "never before seen" searches. Its keyword data taps into 15% of new Google searches. If you can discover and use these search terms early, it can give you an advantage over the competition.
NP Digital, co-founded by author and marketer Neil Patel, runs the service.
Why Is Keyword Research Important?
Before diving into how Answer the Public and Scripted can help you optimize your digital marketing strategy, let’s take a moment to recall why keyword research is important.
You want high-quality content for your audience — that's a given for reader interest and ranking on search engine result pages (SERPs). But your audience must find you. That means you need to speak their language by including words and phrases they're already using to search online.
Read more: A Step-By-Step Guide to Keyword Research
Think about it. You might be the perfect match for a potential customer searching on Google, but if you use slightly different words to describe your product or service, you're not speaking their language.
Keyword research gives you insight into keywords and related words — synonyms, slang or buzz words, and semantically related words — that your target audience uses to describe your service. Once you get the right terms, you can develop online content around it and drive organic traffic to your online content.
Read more: 9 Ways to Increase Organic Traffic to Your Website
Answer the Public is focused on keyword research. Scripted offers a robust tool for finding writers who can produce your content and a keyword tool to support the process.
How Answer the Public Works
Answer The Public gets its data directly from Google and other search engines. As NP Digital puts it, their tools "listen in" to the autocomplete data of search engines, thereby revealing all sorts of things people have searched for. Answer The Public constantly goes through this data, picking out "useful" phrases and questions, and storing them in a database.
To use Answer The Public, all you have to do is enter 1-2 relevant keywords. It will then reveal a goldmine of consumer insights. Notably, it combines your keywords with other sentence elements to provide a visualization of search queries. As an example, the keyword query “rock climbing” gives data on the number of searches for this keyword, plus:
questions, organized into “are,” “can,” “what,” and so on, for example, “are rock climbing gyms safe?”
prepositions, organized into “for,” “near,” “without,” and so on, for example, “rock climbing without ropes documentary.”
alphabetical keyword phrase lists, for example, “rock climbing auto belay,” under “A.”
related searches for the key phrase.
Although you can get substantial search data from the free Answer the Public plan, it may be tough for beginners to translate this data into content ideas. The platform offers a free email course on how to use the platform’s search insights. You can buy the full video course or get it free with an Answer the Public Pro subscription. Both options may help you learn how to do keyword research, at least in the context of the Answer the Public platform.
You can use Answer The Public without signing up for a paid plan. However, there's a daily cap on the number of searches you can perform. Subscribing to one of the premium tiers will unlock additional insights and features and more searches.
Answer the Public is not:
So, although Answer the Public offers an intuitive search listening tool, it does not help you create the type of content that’s best for your brand. It doesn't help you find professional writers to produce that content. And there’s no step-by-step guide to increase your ranking on SERPs. You just get the keyword phrases you can target to increase organic traffic.
Here’s an overview of what Answer the Public is and what it does offer.
Perform Unlimited Searches & Exports
With a paid subscription, there's no limit to how many searches you can perform each day, which is particularly useful for digital marketers and other professional users. Premium subscribers can export results directly to a CSV file for later reference, so you won't have to continually return to the platform to revisit your results.
The exported CSV file enables you to filter and pivot so you can digest the search data in whatever ways works best for you. Alternatively, if you need visualization tools, you can revisit your Answer The Public dashboard to view the insights with the platform’s visualization options. You can even export high-resolution images of these visualizations for easier referencing, presenting, and sharing.
Monitor & Receive Alerts for New Suggestions
You may find Answer The Public to be an addictive tool that you revisit often, but what if great ideas come about in the meantime and you haven't logged into your dashboard to check? Since the nature of this tool means it's always collecting new (potentially highly valuable) data, the option to monitor specific searches is a powerful feature.
Premium users can set up alerts so that you get a weekly email digest highlighting the questions that are being asked around a given topic. When you consider changing brand perceptions, seasonal trends, and the constant stream of fresh, emerging ideas and concerns, this feature lets you stay ahead of competitors.
Hide Unwanted Suggestions
Tired of seeing unwanted branches or suggestions? Answer The Public lets you prune them out of your search results, hiding anything you consider irrelevant. For instance, if you design athletic apparel, you can hide any suggestions relating to formal wear. Likewise, if you only want to focus on high-endurance athletic apparel, you can narrow your results even further.
Learn and Collaborate
Working with others? Answer The Public makes collaboration easy by enabling you to invite unlimited team members. You can work side-by-side on a project or operate independently on separate projects. What's more, if you want to make the most of this tool, it offers a video masterclass, training eBook, and other educational resources to ensure you can use every feature available to you. Paid subscribers also get priority customer support.
The free version of Answer The Public is extremely powerful, but it's only a matter of time before you hit your daily search limit. If you want more searches, or the premium features described above, you'll need to opt for one of the tool's paid subscription plans.
Each plan gives you the option to pay monthly. If you pay annually you can save on the monthly amount. For individual plans, a one-time fee pays for a lifetime subscription.
Individual: $9/month, $99 lifetime
Pro: $99/month, $79/month (paid annually)
Expert: $199/month, $149/month (paid annually)
All plans include:
Pro and Expert plans include:
Individual plans include 100 daily searches, but is limited to 1 user, and 1 project, and do not include priority customer support.
What Users Say
Answer the Public has a score of 4.5/5 on G2 based on 30 reviews. Some pros of the platform cited by reviewers are its usefulness for creating FAQs, social media content, and blog posts. Users also liked the simple and intuitive interface. Some cons include the limits on information, such as that it does not provide contextual information like time period or combined searches. According to one review, Answer the Public results include repetitive questions.
Scripted & Answer The Public
There's no doubt that Answer The Public can help you unlock insights to power your content strategy. Still, when it comes to executing your plans, it takes a team of talented writers and editors to do it effectively. That's where Scripted comes in.
Scripted connects brands and businesses with the specialized, experienced, and engaging niche writers they need. Regardless of your industry, our database of thousands of vetted industry professionals will meet your needs. Even our Basic plan offers unlimited content ordering, access to a large writer tool, free blog ideas, SEO-friendly content, and so much more.
Our friendly support team is available around-the-clock to answer questions and help ensure every project is a success. So, how do you plan to execute your content strategy? Answer The Public can help you decide what to write, but when it comes time to actually creating engaging, SEO-friendly content, turn to the team here at Scripted for reliable, quality, and consistent writing. Some or even all of this original text could be cut down and replaced with new information as a lede for all the new stuff at Scripted.
Scripted has a roster of highly vetted professional writers to help you execute your content strategy. The platform uses new technology to help you create high-quality content briefs and is powered by AI.
Scripted’s Keyword Research Tool analyzes search trends and other data not only likely to increase organic traffic, but to win conversions. The powerful keyword tool, included at no additional cost as part of your Scripted plan, is a vital part of the search engine optimization of your content. Best of all, there’s no need to have an Answer the Public subscription and a Scripted plan: Scripted gives you the keyword information you need.
Scripted Analytics gives you insight into your Google Analytics in an easy-to-understand summary that highlights the most important data. Scripted therefore not only helps you create content; the platform gives you necessary insight into how it’s performing.
Scripted offers a toolkit to let you connect with writers on your own, using the platform’s proprietary SmartMatch system, or by hand-picking the right professional. Other plan tiers offer dedicated management and assistance for high content volumes.
The plan options are:
Self Serve Basic: For small business content budgets
Self Serve Premium: For small businesses and agencies
Agencies: For agencies with 10+ clients
Enterprises: For enterprises who want full-service support for larger content budgets
Every Scripted membership plan comes with free blog ideas, content revision, and unlimited content ordering. All plans come with a free trial and a 100% satisfaction guarantee.
Why choose Scripted? The platform is easy to use and the content drives results. Here are just two examples: Kixie saw 67% Growth in Referring Pages and Simple.Thrifty.Living's enjoyed 543% Growth in Traffic.
The Easiest Way to Find Great Writers
Answer the Public can help you discover keywords that form the basis of great content. But who will write that great content? Find out more about how Scripted can help. After all, great marketing requires great writing, so sign up for your free trial today.