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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
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Look up key content marketing terms and concepts in plain language
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  1. Blog Home
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Guide

Why is Content Marketing Important?

Why is Content Marketing Important?

Content marketing converts at six times the rate of traditional marketing. Here's a look at the other major benefits of ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

March 11, 2024
A Guide to B2B Marketing

A Guide to B2B Marketing

Most companies advertise to consumers. Whether selling products or services, certain mediums such as TV commercials, You...

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Ciara Antolini

November 15, 2023
How to Report on SEO

How to Report on SEO

Whether you're reporting on SEO for your clients or as an in-house expert, creating an SEO report is a fundamental job t...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

November 9, 2023
The Beginner's Guide to Market Research

The Beginner's Guide to Market Research

It doesn’t matter who you are or what kind of service or product you have. Market research is the lifeblood of the succe...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

September 1, 2022
Increasing Organic Traffic to Your Real Estate Website: The Complete Guide

Increasing Organic Traffic to Your Real Estate Website: The Complete Guide

If you are a real estate agent, you know that getting traffic to your website is the hardest part of selling homes. You ...

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Jubilee Heutmaker

November 23, 2021
How to Build the Perfect Resume for Marketing

How to Build the Perfect Resume for Marketing

Many people mistakenly think that a resume is a list of jobs and responsibilities, and they're wrong. A resume is an ove...

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Ciara Antolini

November 4, 2021
A Guide to a Customer Journey Map

A Guide to a Customer Journey Map

When you're looking to improve your customer experience, it's essential to know what the customer is doing. A Customer J...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

November 2, 2021
Beginner's Guide to A/B Testing

Beginner's Guide to A/B Testing

Most websites profit from one thing: conversions. The more visitors you can convince to become a lead, purchase your pro...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

November 1, 2021
Freelance Writing 101: Content Writing

Freelance Writing 101: Content Writing

freelance writing or content writing is a career that is lucrative and rewarding but also extremely challenging. In orde...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

October 11, 2021
Hiring a Food Writer: The Step-by-Step Guide

Hiring a Food Writer: The Step-by-Step Guide

How can a food writer boost your website - and how do you find the right one for your content needs? Find out more in th...

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Scripted Writers

December 21, 2020
5 Pains That Come With Content Marketing

5 Pains That Come With Content Marketing

Content marketing pain points like strategy, updates, and creation all have solutions. Here are some tips to make it wor...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

December 19, 2020
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