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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
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Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
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Optimize content for AI answers and generative search discovery
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Work with expert writers to produce trusted, high-quality brand content
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Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
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Compare Scripted with alternatives across quality, workflow, and value
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  1. Blog Home
  2. Tasia Potasinski

Tasia Potasinski

Electrolux's Rebranding: A Brief Case Study

Electrolux's Rebranding: A Brief Case Study

Rebranding: there's a right way and a wrong way to do it. Learn from global brand Electrolux's experiments here in this ...

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Tasia Potasinski

June 7, 2023
What Content Marketers Can Learn from St. Patrick's Day

What Content Marketers Can Learn from St. Patrick's Day

St. Patrick's day could hold the key to the four-leaf clover of content marketing. Find out why here......

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Tasia Potasinski

March 21, 2016
Why Good Content Needs Design

Why Good Content Needs Design

Good content alone isn't enough to get you ROI. Find out why good content demands good design here. ...

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Tasia Potasinski

March 18, 2016
3 Great Getaways (That Won't Break the Bank)

3 Great Getaways (That Won't Break the Bank)

Winter blues got you feeling down? Luckily, Spring is just around the corner! Take a load off somewhere far away without...

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Tasia Potasinski

March 14, 2016
How To Know When It's Time to Rebrand

How To Know When It's Time to Rebrand

Wondering when to rebrand your business? Here are the telltale signs, plus how to successfully rebrand through the power...

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Tasia Potasinski

March 11, 2016
How to Create Search-friendly Content at Scale [Slideshare]

How to Create Search-friendly Content at Scale [Slideshare]

At the Search Engine Marketing Expo West (SMX West) 2016, attendees learned everything the modern marketer needs to know...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tasia Potasinski

March 3, 2016
Lessons From Jon Miller, Content Marketing Master [LiveChat Recap]

Lessons From Jon Miller, Content Marketing Master [LiveChat Recap]

At the 2016 CMI ContentTech Conference, Scripted hosted an exclusive chat with Jon Miller , CEO of Engagio, entrepreneur...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tasia Potasinski

March 3, 2016
March Madness Is Upon Us - Is Your Business Ready?

March Madness Is Upon Us - Is Your Business Ready?

March madness is here, and while three-pointers are up this season, sales are often down. Find out how your business can...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tasia Potasinski

March 3, 2016
Cambro: Scripted Allowed Us to Double Our Content

Cambro: Scripted Allowed Us to Double Our Content

Find out how one SMB doubled their content output without doubling their headcount....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tasia Potasinski

February 25, 2016
The Scripties: An Awards Show for Content Marketers

The Scripties: An Awards Show for Content Marketers

As Scripted celebrates its 8 birthday, we took a brief look back on some of our favorite content marketing clients. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tasia Potasinski

February 24, 2016
5 Ways to Tell if You Need a Good Writer or an Industry Expert

5 Ways to Tell if You Need a Good Writer or an Industry Expert

When outsourcing content, there's always a question of whether you need a good writer or an industry expert. Find out ho...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tasia Potasinski

February 22, 2016
With Content Marketing, No Strategy = No ROI

With Content Marketing, No Strategy = No ROI

Creating content isn't enough in itself - you need to have a clear, defined strategy to see ROI. Here's how you can crea...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Tasia Potasinski

February 19, 2016

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