Guidelines provide clear direction to writers. Sharing clear and specific guidelines is absolutely critical for getting back great content. They are also important in minimizing the back and forth in the revisions process, saving you valuable time and enabling you to publish even more great content. General Guidelines for All ...
There are thousands and thousands of writers looking for work, and you have very specific business goals that require you to stand out amongst the sea of content surrounding your topic. When you look at it this way, finding the perfect writer to create the content you want can seem ...
Frankly, your success will be defined by your content cadence. We love stories of wit, skill and strength beating odds, but the reality is that success in life is largely determined by perseverance, and the same applies to content marketing. Why is Content Cadence Important? If you blog every day, ...
Often, your site will already be ranking for some keywords that you didn't know about. Now that you have verified ownership of your site on Google Search Console , you can see which keywords are bringing traffic to your site, the volume of that traffic, your position for those keywords, ...
Now that you have determined your directional goal and done some keyword research , you also know the metrics you need to measure, from the table of goals and metrics . As an example, if your goal is Growth & Awareness, the primary metric you want to measure is organic ...
Keyword planning offers a pragmatic framework for segmenting and understanding the intent of potential customers. Every day, new potential customers search the internet for keywords directly or tangentially related to your business. It may sound like a lot of work, but with the right tools, keyword planning is much easier ...
This series of blog posts is called Content Coach, and we developed it as a free crash course to guide you through the fundamentals and best practices of content marketing. You've heard of content marketing, but what is it exactly? Is content marketing the same as inbound marketing? And how ...
Creating content around certain keywords without a goal is a bit like throwing darts without a dartboard. Where do you aim? How do you know if you're headed in the right direction? How do you know if you're doing well? Your Goal Determines Your Direction For any given piece of ...
Still not set up on Google Analytics? Don't worry, you're not alone, and this post will tell you exactly how to install Google Analytics on your website. Whatever your business and marketing goals, you need to be able to measure the right metrics. Here's a quick walkthrough of how to ...
College students may be known for being broke, especially right as they head back to school and have to spend their money on textbooks and ramen. But this doesn't mean you should ignore them when it comes to your content marketing efforts. In fact, most current college students are millennials, ...
Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!