A smart content marketing strategy can deliver three times more leads than paid advertising. But to succeed, your business needs a steady stream of quality content delivered to the right audience at the right time.
Content marketing agencies like Animalz can help businesses both large and small to produce and promote quality content that attracts new customers and keeps current ones coming back. With in-house content production and support services including a free analytics tool, Animalz provides custom content marketing services to help businesses of all kinds build authority and drive traffic.
Should You Use a Content Marketing Agency?
More than 80 percent of customers expect their favorite brands and companies to provide content that entertains, educates and offers solutions. That content can come in a variety of forms, too, from the humble company blog to video, podcasting and social media posts.
But creating and maintaining all the channels that make up a company’s content strategy can take a considerable amount of time and resources. A content marketing agency can handle all those tasks for you, along with other services that can help to maximize your marketing efforts, such as analytics and site monitoring.
Content marketing agencies aren’t for everyone, though. Plans can be expensive, and a small business targeting a narrow niche might find that it’s possible to generate plenty of content in-house with a well-maintained blog and a few social media channels.
If you’re an enterprise-level business or a startup aiming to expand the reach of your content and build your reputation as a thought leader with a deep and information-rich content catalog, an agency dedicated specifically to content strategy might be right for you. And if it is, Animalz might be the one to choose.
What is Animalz?
Creating a content marketing strategy that works for now and builds a foundation for the future is a multifaceted operation that incorporates the talents of writers, social media experts, and other professionals. Enter Animalz, a New York based content marketing agency founded in 2015.
On a homepage dotted with whimsical line drawings of giraffes, jellyfish and other animals, Animalz announces that it provides “high-end content marketing and SEO solutions” for startups and enterprises, particularly in the tech and SaaS spaces. All services are provided by an in-house staff of writers, marketing experts and designers, rather than outsourced to freelance providers.
What Does Animalz Do?
Animalz offers a comprehensive set of marketing strategies that include not only content creation, but also analytics and social media outreach. Clients can build a custom marketing plan with elements from the agency’s core service areas, which include:
- SEO consulting – keyword research, content audits and other strategies for increasing a brand’s reach and reputation
- Brand awareness – blog articles and conference presentations for promoting thought leadership
- Lead generation – ebooks, whitepapers and landing pages for attracting clients
- Product marketing – videos, case studies and other avenues for promoting products and services
- Promotion and distribution – social media outreach, link building and email campaigns to build brand awareness
There’s even a free content tool that uses a site’s Google analytics to identify poorly performing content in need of updating or better keyword optimization.
Client reviews and comments about Animalz haven’t yet appeared on leading review sites. But the company works with a long list of prominent online enterprises including Google, Amazon, the web hosting company GoDaddy, and the customer service software provider ZenDesk.
Animalz doesn’t post pricing and plan information. Instead, the company invites interested visitors to “Quit horsin’ around” and contact the agency for information on its custom marketing services.
Animalz is one of many B2B content marketing services offering both content creation and strategic support. Leading alternatives include:
Multiview is a full service content marketing agency that offers in-house content development, advertising campaigns, and digital publishing services for large and small businesses, trade associations, and non-profits.
Multiview’s content managers and consultants work with clients to create and maintain multi-channel campaigns and content packages to build brand awareness and generate leads. Multiview does not post pricing information, but provides custom quotes upon request.
SmartSites partners with Google, Facebook and a long list of leading online enterprises. Although SmartSites focuses on site development, brand assets and advertising, this agency also offers blogging services, SEO optimization and social media management provided by in-house staff.
SiteSmart’s pricing ranges from a $500 “monthly investment” for PPC management to $2000 monthly (and more) for organic SEO services that include content writing and blogging. Other services include site design and development at $125 per hour, and custom projects.
Scripted provides content marketing services with an emphasis on content creation. Unlike Animalz and other providers that rely on in-house staff, Scripted’s platform connects clients with industry expert freelance writers for blog posts, social media content, press releases, video scripts, and more.
Scripted is a membership service with plans ranging from basic self-service at $149 monthly to $2500 monthly and up for enterprises and agencies with multiple clients. The basic plan offers access to Scripted’s content creation platform and a basic pool of writers, and premium subscriptions also include turnkey content marketing services with access to Scripted’s top tier writers and dedicated account managers.
Wrapping It All Up
Smart content marketing is an evergreen strategy for building brand awareness and customer loyalty, and it can offer a higher ROI than paid advertising. A content marketing agency has the resources and expertise to create compelling content and custom marketing campaigns for sharing your company’s message with the world.
But quality content depends on quality writers – and Scripted’s vetted, highly skilled pool of freelance writers includes copywriting specialists, social media mavens and subject matter experts in your field.
You can even build your own dream team of writers to create the right message for your brand. Whether you’re a small business startup or an international enterprise, Scripted has a plan for you – and you can even try it out for free.
About the Author
Carla Jean McKinney is an author and freelance writer specializing in topics related to science, technology and health. With a background in journalism, linguistics and sciences including astronomy, entomology and botany, she has written over 200 articles for print and the web, and authored several books and ebooks on topics ranging from nutrition for brain health to adult ADHD.
Carla M is a freelance writer who writes about lifestyle and travel. Start your 30 Day Free Trial and hire Carla today!