Plus, advice from content marketing experts on how to manage and optimize your content calendar.
Jack O
Keeping your audience in mind when creating content helps ensure that they can truly connect with your message.
Use storytelling skills to craft compelling content.
Jack O. fell into freelance writing and it's one of the best decisions he ever made. How I Got My Start I have always been a writer. When I was little, I pictured myself giving interviews about my best-selling novels. In first grade, I ran home from school every day ...
There's a time to tease and a time to reveal when it comes to writing good headlines.
Writing with emotional authority means knowing where your audience comes from.
All good writing creates emotional resonance with the reader. When brands do this consistently, they build rapport and win the trust of their audience.
Headlines can make or break the potential success of your article.
Is feeling surprised the foundation of viral content -- or is it inspiration?
Tracking metrics is just as important as creating high quality content.
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