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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
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Agriculture
Art & Design
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Building Materials
Cannabis
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Construction
Counseling
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Family Practice
Food & Beverage
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Health & Wellness
Healthcare
Higher Education
Home & Garden
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Injury Law
Interior Design
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Restaurant and Bar
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Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
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Explore the platform technology powering quality, speed, and consistency
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Compare Scripted with alternatives across quality, workflow, and value
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  1. Blog Home
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Trends

Everything You Need to Know About Google's EEAT Model

Everything You Need to Know About Google's EEAT Model

The world of SEO is constantly evolving. Although there are tried and true best practices to follow, you risk being left...

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Suzanne Erickson

July 29, 2024
Weekly Content Marketing Trends June 8th, 2022

Weekly Content Marketing Trends June 8th, 2022

Content remains a powerful marketing tool as we cruise through the first week of June. It's a great time to plan for som...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

June 8, 2022
Weekly Content Marketing Trends May 31st, 2022

Weekly Content Marketing Trends May 31st, 2022

Going into the second half of 2022, you might be wondering: " What content marketing trends are actually working? " It's...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

May 31, 2022
Weekly Content Marketing Trends May 9th, 2022

Weekly Content Marketing Trends May 9th, 2022

Did you see that movie about the super-rich guy who made self-driving cars? The same guy that put one of his cars into o...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

May 9, 2022
Weekly Content Marketing Trends April 11th, 2022

Weekly Content Marketing Trends April 11th, 2022

Welcome to your weekly dose of all things content marketing from your friends at Scripted! Spring is here, and there's n...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

April 8, 2022
Weekly Content Marketing Trends February 14, 2022

Weekly Content Marketing Trends February 14, 2022

Happy Valentine's Day! A day considered by some to signify romance and for others the heartache of being alone in a worl...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

February 14, 2022
Weekly Content Marketing Trends

Weekly Content Marketing Trends

Wow, it’s already November and the holidays are upon us. While we’re getting closer and closer to a new year, there are ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

November 22, 2021
Creating Effective Content for Different Generations

Creating Effective Content for Different Generations

Writing with emotional authority means knowing where your audience comes from....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

February 21, 2014
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