Strategy

4 Brands That Know How to Leverage the Olympics

The Olympics are perhaps the biggest sporting event this year. Just going by the sheer size of the event, it is a massive opportunity for brands to engage with their audiences. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Vaibhav B

August 02, 2016

How Bernie Sanders' Content Strategy Made Millennials Feel the Bern

It's no secret Bernie Sanders has won the hearts of young voters. But how does he do it? In essence, Sanders' marketing team found the right channels to reach their target audience and developed a bra...

Scripted Writers

June 08, 2016

Social Psychology and Marketing Tactics

While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty of psychological principles of human behavior which can be used to generate bette...

Scripted Writers

August 15, 2013

5 Examples of Bad Responses to Social Media

In today's competitive business scenario, companies work relentlessly to build and sustain their brands. Social media platforms help companies reach customers, increase sales, and achieve competitive ...

Scripted Writers

July 11, 2013