You've created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. But you still need to ensure that you and your team stay on task while executing your content marketing strategy with consistency, then you have ...
Most successful people around the world credit persistence and their daily morning routines for their success. Very often, though, we can get hung up on the end goal, which can distract us from doing things that can get us there. These principles apply to content marketing, too. It's easy to ...
When media outlets reported Ted Cruz had officially dropped out of the Republican race for President, the Twittersphere erupted. Memes were developed, opinions were shared and even his competitor Donald Trump got in on the fun. So what caused the fall of a once promising Republican candidate?
Considering the average recruiter only spends 5 to 7 seconds reading a resume, companies writing for the HR industry need to produce content that really stands out and garners attention. Otherwise, your content will go in the figurative garbage can faster than an unqualified job applicant. Armed with the right strategies, you can ensure you reach your HR audience through a content strategy that delivers real value.