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The Best SEO Keyword Rank Trackers of 2019
If you’re anything like the average webmaster, you undoubtedly put a lot of thought into SEO. But, so many people make the mistake of pouring all their time into optimizing that they overlook the ability to actually track the results of their efforts.
The number of visitors your pages get is only one part of the complex equation. Knowing how your SEO efforts are impacting your site’s ranking for different keywords is essential to making progress and staying ahead of the competition.
Here are the best keyword rank trackers of 2019:
1. Ahrefs
- Cost starts at $99/month
Ahrefs helps you figure out two very critical things: why your competitors are ranking so high and, more importantly, how you can out-perform them. This is the tool that we personally use for tracking websites. It’s powerful and feature-packed, but remains simple to use and not at all overwhelming.
The great thing about using this extremely popular tool is that they add new features practically every week. Currently, membership gives you access to the competitive analysis tools along with keyword, backlink, and content research tools. This is in addition to the great rank tracking and other features of this full-fledged tool.
2. AuthorityLabs
- Cost starts at $49/month
AuthorityLabs is an extremely popular way to track your ranking in various search engines for different keywords. It can track across every country and language, offering tracking for all three major search engines: Google, Yahoo, and Bing.
When you go through the quick and easy process of adding a new domain you want to track, you’re able to select a city or zip code in order to see how you perform for keywords on a local level. This is particularly great if you are a small business or managing clients who want to target local markets.
This tool gives you daily rank checks so that you can best narrow down the impact your updates are making on your ranking, and better react when changes occur. You can also schedule reports so you can receive a notification daily, weekly, or monthly about your site’s search engine performance.
One thing that’s unique to AuthorityLabs is the “Now Provided” report. This report combines data from different sources, including Google Analytics, to show you how your keywords are promoting traffic on different pages of your website.
3. Moz
- Cost starts at $99/month
Moz Pro tells you which keywords you should try to rank for and helps you track your performance for them. It also shows you how competitors stack up. You can track your movement across SERPs and that of your competitors, allowing you to figure out what’s working and what isn’t in an actionable way.
You can compare desktop and mobile visibility, tracking across more than 200 countries at once. You can also drill US performance down to the local level. Moz also features keyword research tools along with backlink research and other handy things on their platform. Depending on your membership level, you might get access to them too.
4. ProRankTracker
- Cost starts at $19/month
ProRankTracker promises the most accurate algorithm of any rank tracker on the market. It’s full-featured reporting allows you to get daily updates or schedule reports to get sent at any interval you desire. You can also login to the dashboard and check things on demand.
It allows for international rank tracking, along with local rank tracking. Track across desktop, mobile, YouTube, Amazon, and Local Finder. The Rankings Discovery Tool helps you figure out keywords your site is ranking for that you don’t know about yet. Plus, the Keyword Suggestions Tool automatically discovers keywords you should be trying to rank for.
Additionally, a full SERPs list of the top 100 results gives you a complete look at how your competition is performing for the keywords you’re tracking. That will help you keep up and get ahead.
5. SEMRush
- Cost starts at $99/month
SEMRush isn’t just a keyword ranking tool, it sells itself as an all-in-one tool for marketing. And, it’s the best friend of many SEO experts. With the Position Tracking feature, you will be able to monitor how your site ranks for keywords on a national, regional, or local basis.
You can also track competitors’ rankings (up to 10 domains), but you don’t have to add them all to your dashboard. SEMrush has a feature known as Competitors Discovery that will show you which local competitors rank in the Top 100 results for the keywords you’re targeting. That makes keeping tabs on them easy.
At any time, you can generate a report in PDF format from the Overview, Rankings, or Competitors Discovery tabs. This can then get emailed to you and you can even schedule a new report to get emailed to you at certain intervals. The biggest (and only) downside to this one? SEMRush is more than just a position tracker, and you will pay for the extra features not mentioned here.
6. SERPWatcher
- Cost starts at $49/month
SERPWatcher is all about being effective and easy-to-use when it comes to tracking your ranking. It does this one thing, and it does it extremely well. You can track any valid domain at the city, state, or country level. You can also split reporting up between mobile and desktop.
When adding keywords, you can do it manually or import with KWFinder, a copy/paste action, or an uploaded file. The overview of SERPWatcher is super digestible, showing you the current rank for each keyword and how much it’s changed in the past 24 hours.
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More in Review Individually & Reassing
November 6, 2020
