Why The Smartest Marketers Have External Writing Teams
At the core of every content strategy is creation - and for written content, that's writing. A successful content strate...
HI, I'M MEGAN BUELL. I'm the Content & Inbound Marketing Manager at Eventbrite. I oversee content marketing initiatives that contribute to our sales pipeline and inbound leads. I make sure we're promoting content, nurturing leads through the funnel and telling our story effectively.
We needed an efficient way to turn our webinars and presentations into written forms of content ["Britepapers"]. Scripted was a very affordable way to go about repurposing our existing content.
I was particularly overwhelmed with a lot of work here at Eventbrite, so I didn't have a ton of time. It took very little effort on my end to work with Scripted and their account management service. My account manager Tasia Potasinski made it really easy and straightforward for me -- using Scripted definitely saved me time and energy.
After receiving the final drafts, I didn't have to do much editing. It took me no more than 10 or 15 minutes of reading through the white papers to just make sure everything was accurate. I think the quality of the content was strong and I felt like each writer did a fair amount of additional research. They really took the time to understand the topic and the context within the topic.