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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
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Art & Design
Automotive
Building Materials
Cannabis
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Construction
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Dental
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Food & Beverage
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Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
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Legal
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Relationships
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Restaurant and Bar
SaaS
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Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
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Explore the platform technology powering quality, speed, and consistency
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Compare Scripted with alternatives across quality, workflow, and value
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  1. Blog Home
  2. Krista Hillis

Krista Hillis

Generic vs Custom AI Language Models: Optimal NLP Solutions

Generic vs Custom AI Language Models: Optimal NLP Solutions

Generic and custom LLMs are two types of large language models (LLMs) used in natural language processing (NLP). While g...

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Krista Hillis

August 1, 2024
Understanding Content Editing: Roles, Types, and Best Practices

Understanding Content Editing: Roles, Types, and Best Practices

Though the term "copy editing" is often used broadly to refer to reviewing written content, there are many types of edit...

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Krista Hillis

July 22, 2024
Clearscope Tool Review: Everything You Need to Know

Clearscope Tool Review: Everything You Need to Know

It's frustrating to put all your time and energy into planning and creating content, only for it to go unnoticed. If you...

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Krista Hillis

July 19, 2024
Check My Links Review: Features, Benefits, Alternatives

Check My Links Review: Features, Benefits, Alternatives

Explore the features, benefits, and alternatives of Check My Links, a free Chrome extension for link validation. Learn h...

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Krista Hillis

July 15, 2024
Upwork Clients Beware: You May Be Paying Top Dollar for AI-Generated Content

Upwork Clients Beware: You May Be Paying Top Dollar for AI-Generated Content

Almost 25% of writers may be selling you AI-generated content at premium prices! Insist on authenticity and human creati...

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Krista Hillis

April 2, 2024
Keyword Research Tips for Endless Idea Generation

Keyword Research Tips for Endless Idea Generation

SEO keyword planning ensures your content is relevant and easily found on Google. Read on to learn how to execute a pr...

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Krista Hillis

July 3, 2023
CopyAI Review: How It Works, Features, Pricing, and More

CopyAI Review: How It Works, Features, Pricing, and More

In November 2022, ChatGPT launched, changing how millions perceive the current capabilities of artificial intelligence (...

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Krista Hillis

June 30, 2023
3 of the Best AI-Powered Keyword Research Tools

3 of the Best AI-Powered Keyword Research Tools

Keywords, keyword, keywords. Say that three times fast. Yup, keywords are something your brand can't live without, even ...

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Krista Hillis

June 1, 2023
ClearVoice: Reviews, Features, Prices, and Alternatives

ClearVoice: Reviews, Features, Prices, and Alternatives

It is no secret that the world's biggest brands recognize that content is the future, and for good reason. Highly cost-e...

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Krista Hillis

October 5, 2018
Contently: Reviews, Features, Prices, and Alternative

Contently: Reviews, Features, Prices, and Alternative

There is no denying the importance of content marketing in terms of your potential growth. As stated by DemandMetric, 78...

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Krista Hillis

September 24, 2018
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