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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
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Publish and distribute content efficiently across channels that matter
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Construction
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Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
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Real Estate
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Senior Services
Software
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Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
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Compare Scripted with alternatives across quality, workflow, and value
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  1. Blog Home
  2. Ciara Antolini

Ciara Antolini

Social Media Content Strategy for Your Transportation and Logistics Site

Social Media Content Strategy for Your Transportation and Logistics Site

Social media is an important part of the business. Websites dedicated to the transportation and logistics industry exper...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 21, 2022
Social Media Content Strategy for Your Personal Finance Site

Social Media Content Strategy for Your Personal Finance Site

The world of personal finance can be tough to grow in. There are many, many people that can give effective advice on how...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 21, 2022
Social Media Content Strategy for Your Parenting Site

Social Media Content Strategy for Your Parenting Site

Social media content can have a tremendous impact on any parenting site’s bottom line. It is an efficient way to promote...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 20, 2022
Social Media Content Strategy for Your Retail & eCommerce Site

Social Media Content Strategy for Your Retail & eCommerce Site

Social media is one of the most powerful marketing channels. It can reach a vast audience quickly and efficiently, which...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 19, 2022
Increasing Organic Traffic to Your Religion and Spirituality Website

Increasing Organic Traffic to Your Religion and Spirituality Website

Over the past two decades, U.S. church membership has gone down sharply. In 1999, 70% of Americans were church members, ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 19, 2022
Weekly Content Marketing Trends 1/17/22

Weekly Content Marketing Trends 1/17/22

With the holidays behind us and the bright promise of a new year and new possibilities right at our fingertips, we're re...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 19, 2022
How I Used Scripted to Remodel an Old House

How I Used Scripted to Remodel an Old House

In 2020, with the pandemic raging on and no real end in sight, I had an additional dilemma on my horizon. I really neede...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 18, 2022
Social Media Content Strategy for Your Engineering Site

Social Media Content Strategy for Your Engineering Site

The engineering industry used to thrive on experience, referrals, and industry networking. While this is still incredibl...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 17, 2022
Social Media Strategy for Your Marketing & Advertising Site

Social Media Strategy for Your Marketing & Advertising Site

Social media has become one of the essential marketing and advertising tools in recent years. It is a powerful tool that...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 17, 2022
Increasing Organic Traffic to your Media & Entertainment Website

Increasing Organic Traffic to your Media & Entertainment Website

How much media and entertainment content is your media website publishing? If you're not sure, or if the answer is "not ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 17, 2022
Top Manufacturing Blogs for Inspiration/Market Landscape

Top Manufacturing Blogs for Inspiration/Market Landscape

The manufacturing industry is broad, covering complex electronics down to everyday items like clothes and furniture. Whe...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 14, 2022
Social Media Strategy for Your Software Site

Social Media Strategy for Your Software Site

Social media can be a great tool to promote your software company. It may not be the fastest way to get new customers, b...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ciara Antolini

January 14, 2022

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