New & Improv'd: Conceptual Wearables

A Scripted Freelance Writer Writing Sample

It's no secret that neutrals are having their day, which means that the focus is on texture. IMPROVD takes an extreme, in-depth look at this from not one, but several innovative angles. On Tuesday, designer Valentino Vettori presented portraits by Yellana Yemchuk of a "carefully curated sampling of dynamic women" wearing a variety of black, white, and beige looks from the collection.

Guests were then invited to get up-close and personal with the pieces, hung throughout the incredible indoor/outdoor space at The Standard Hotel. The night hit its peak with a special performance by recording artist Sky Ferreira and Daniel Merriweather, following showings of Yemchuk's film interpretation of the looks in motion on ballerinas. And with texture-heavy textiles like these, motion suits them--the looks were distressed, over-dyed, and much more.

The space was packed with excited guests and press correspondents alike, and even a celebrity or two--we imagine that Yelena's hopes of featuring strong, independent women were very much realized by the appearance of the adorable and witty Maggie Gyllenhaal.

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