New & Improv'd: Conceptual Wearables

A Scripted Freelance Writer Writing Sample

It's no secret that neutrals are having their day, which means that the focus is on texture. IMPROVD takes an extreme, in-depth look at this from not one, but several innovative angles. On Tuesday, designer Valentino Vettori presented portraits by Yellana Yemchuk of a "carefully curated sampling of dynamic women" wearing a variety of black, white, and beige looks from the collection.

Guests were then invited to get up-close and personal with the pieces, hung throughout the incredible indoor/outdoor space at The Standard Hotel. The night hit its peak with a special performance by recording artist Sky Ferreira and Daniel Merriweather, following showings of Yemchuk's film interpretation of the looks in motion on ballerinas. And with texture-heavy textiles like these, motion suits them--the looks were distressed, over-dyed, and much more.

The space was packed with excited guests and press correspondents alike, and even a celebrity or two--we imagine that Yelena's hopes of featuring strong, independent women were very much realized by the appearance of the adorable and witty Maggie Gyllenhaal.


Creative copywriter with expertise in luxury brands, fashion and menswear, home decor, beauty, and lifestyle.

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