Viva Magenta: 5 Ways to Style Pantone’s Color of 2023

Pantone’s 2023 Color of the Year is bold, fiery, and sophisticated — like my readers. Pantone Color Institute’s Executive Director Leatrice Eiseman says, “It’s brave, it’s fearless, it’s pulsating, and it promotes optimism and joy.”1 And who doesn’t need more optimism and joy? 

As spring flowers start to bloom, it’s the perfect time to add a pop of Viva Magenta. The beauty of this shade is that it looks great on everyone! It’s flattering on all genders and skin tones since it’s not too warm, cold, or harsh.

 Read on for five easy ways you can incorporate this vivid color into your wardrobe — even if you typically stick to neutrals.

Go Bold With a Viva Magenta Dress

If you’re anything like me, you love making a statement. I’ve rounded up some flattering Viva Magenta dresses for every occasion. These picks will take you from brunch to a summer wedding.

This gorgeous Amanda Uprichard dress will be a showstopper wedding guest look. I love this look paired with a neutral shoe. For another option from Revolve, try this House of Harlow mini dress. This is a gorgeous option for vacation or an upscale dinner! 

If you’re keeping it casual, you can’t go wrong with this budget-friendly tiered mini dress from the Gap.

Since this color is flattering on everyone, don’t be afraid to go for it!

Try a Viva Magenta Print or Pattern

If a monochrome look isn’t your jam, you can incorporate this happy hue in a print or pattern. 

The beachy Ella dress from Shop the Dip will take you from brunch to running errands. The button front skirt from Shop the Dip is one of my favorite pieces to pair with a white tee and sandals or sneakers.

Adding a print or pattern to your wardrobe will allow you to test the Viva Magenta waters before diving in headfirst.

Pair a Viva Magenta Top With a Neutral Bottom

Adding a top you love in this shade is an easy way to add it to your wardrobe.

Try this sweater tank from Banana Republic with trousers for an office-to-happy-hour look. For a casual option, pair this classic tee from the Gap with jeans and a pair of white sneakers.

Viva Magenta looks amazing with denim, white, and black bottoms. The possibilities are endless! 

Add a Viva Magenta Accessory

If you’re a longtime reader, you know I love to accessorize, accessorize, accessorize! Adding a pop of Viva Magenta to a look with an accessory is one of my favorite ways to wear the shade.

These flats from Birdies are so fun and oh-so-comfy! At only $33, these earrings from Anthropologie are a subtle way to brighten up a muted look.

And I can’t forget a handbag. My top picks are this one from Loeffler Randall and this crossbody from Portland Leather — it’s less than $100!

Rock a Viva Magenta Lip

A bold lip is always in. I love dressing up an understated look with a bright, red lip. Viva Magenta is flattering on all skin tones and looks great on the lips year-round.

This option from Rare Beauty is gorgeous — and hydrating! Clean beauty connoisseurs will love the Kosas Weightless Lipstick in Violet Fury.

If you think you can’t wear a red lip, you’re probably wrong! Everyone can wear a red lipstick if they find the right shade. If you’ve never loved a red lip look, give Viva Magenta a try!

Celebrate Life In Viva Magenta

According to Pantone, “reds are power colors that celebrate life.”2 There’s no doubt that celebrating life is something we should all be doing more of — especially after the last three years.

Viva Magenta is a fun, empowering color that deserves a spot in your closet. Find a piece that makes you feel confident!

 How will you style Viva Magenta this season? Let me know in the comments! 

Sources:

https://www.vogue.com/article/pantone-names-viva-magenta-the-color-of-2023

https://www.pantone.com/color-of-the-year/2023