Skip to main content
Footer-logo Scripted-horizontal-dark
Solutions Down-arrow-black
Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
Pricing
Sign In GET STARTED
Menu button
x Close Menu Solutions Down-arrow-black
Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
Plans Sign In Get Started
  1. Blog Home
  2. Scripted Writers
  3. Skills Common To Creative And Content Writers

Skills Common to Creative and Content Writers

Skills Common to Creative and Content Writers
Published by Scripted Writers on Tuesday, May 13, 2014 in Content Writing, Creative Writing, Fiction, Freelance Writing, Poetry.

Creative writers and content writers have more in common than you think.



Are you a creative writer, a content writer, or both? Though the forms are distinct, they have more in common than you might think. Creative writers are known for writing fiction, poetry, essays and creative non-fiction, while content writers are known for supplying clients with the articles, blog posts, and other written materials necessary for businesses. Here's what they have in common.

Skills Common to Creative and Content Writers



Research



Why you need it: Whether you are writing a romantic thriller that takes place in 19th-century Russia or an article about how search engine marketing drives traffic, a writer needs to know how to do research. Research adds credibility to whatever you are writing. By creating a realistic portrait of your topic, you can educate your readers using both creative and content writing.

Storytelling



Why you need it: Stories are essential for creative writing. You need interesting characters with serious problems. The same can be said for content writing. The subject is the character -- be it environmental issues or promoting a new widget. The goal is to sell more, find more buyers, educate leads, and so on. In content writing, there are obstacles for any topic you write about. Obstacles can include a dying market or stiff competition or a new Google algorithm. With both content and creative writing you want to tell a story with a beginning, middle, and end.

Descriptive Words



Why you need it: Good writing needs descriptive words that focus on the five senses. By using phrases the evoke emotions, a reader has a more profound reading experience. A good content writer also uses concrete words such as action verbs and figurative language such as metaphors and similes.

Resources



Why you need it: Creative writers who want to transition to content writing can start with freelance marketplaces such as Scripted.com. These marketplaces allow you to write on topics that interest you, which in turn helps you create articles or blog posts using your creative writing skills. Some marketplaces even offer paid opportunities for creative writing. These are the perfect places for both creative and content writers.

Many writers today do both creative and content writing as a way to earn a full-time living. Fortunately, the skills to do both are often the same so it's not difficult for writers to work in both forms. As long as you acquire the necessary skill set, you'll vastly increase your writing opportunities.

To Read More About Resources for Writers, See Below:



5 Cloud Apps That Make Life Simple for Writers
New Year and New Resources for Writers
5 Ways to Attract More Readers to Your Blog

Photo: lowjumpingfrog from Flickr.

Customer and Writer Services
Become A Writer Freelance Writing Jobs

Customer Sign In Writer Sign In
Legal
Privacy Terms of Use Writer Services Agreement GDPR Trust
Follow Us




Scripted-horizontal-light
©2011-2026
Hubspot chat