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Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pa...
New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google...
Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. Its organic face care products are formulated for people with sensitive skin. “I developed the products for my own skin,” said CEO Kristy A...
Great customer service helps you retain customers, attract new business, and increase customer lifetime value. In other words, it’s essential to success. Customers who feel supported — and seen — are more likely to stick around...
Over the last few months, we've noticed a distressing trend in some of our client accounts—brand CPCs have been rising even though quality score is very strong for brand terms. While it's understandable that generic CPCs contin...
