Weekly Content Marketing Trends March 3, 2022
The days are getting longer, the weather warmer and spring is announcing itself, and a new season is ahead. With the war in Ukraine and markets swinging like they're vying for the title of best do-see-do, the current tone can be difficult to address in an appropriate way for content marketers.
Content marketing is all about telling a story in an authentic way to connect with your audience. When you build a relationship with your ideal customers with quality content, they look forward to hearing from you even when the state of the world is precarious. With that said, we invite you to spring forward into the new season with this week's content marketing trends!
Quick Links
Interactive Content
What if instead of having your audience consume your content, they engaged with it?
That's exactly what interactive content does; it shifts the audience from being passive and likely to be distracted to being an active participant with your content. This shift is significant in the way that it nurtures enthusiasm and trust in your brand, as the person engaging with your content is creating a deeper meaning around your product or service and thereby creating a deeper relationship. That's what it's all about, right?
What is interactive marketing?
It's anything that requires participation from your audience, and examples include:
- Quizzes
- Assessments
- Surveys and polls
- Calculators
- Contests
- Infographics
- Interactive videos
This is a chance to have fun with your marketing strategy. Try different methods and use your analytics tools to discover what is moving your audience along most effectively in the customer journey!
Shoppable Links
We've mentioned that one of the major content marketing trends of 2022 is giving your customers a seamless and customized experience. Shoppable links are a great tactic to integrate into your overall strategy because it allows your customer to make purchases without even leaving the platform or website that they're browsing on. This also reduces the number of steps required to make a purchase, which reduces rates of abandoned carts.
Learn more about shoppable links and how brands are using them to boost their sales. so that your customers
Hybrid Events
During the pandemic, there was an explosion of online events. Conferences, seminars, and retreats all had to go digital to maintain a connection. But in a post-pandemic world, people have grown accustomed to having an online option for just about everything, including events that were once held in person. As a result, a major trend right now is hosting hybrid events.
Hybrid events are when you invite your attendees to participate online or in-person and giving these options opens up the possibilities for people to participate in your events who maybe couldn't afford to travel or are still wary of being in a crowded room.
Though a hybrid event model requires more planning, you'll be creating digital assets that you can repurpose for content marketing for years to come.
Learn how to organize an amazing hybrid event here.
Time For TikTok
If you've been putting TikTok on the back burner, this might be the time to reconsider integrating the platform into your marketing strategy.
Why?
- 2.6 billion devices have TikTok installed on them.
- In the US, TikTok users spend over 850 minutes per month on the app.
- 83% of users say TikTok played a role in a purchasing decision.
- 67% say that the app exposes them to new brands and products.
- 57% of users have been inspired to purchase something they've discovered through TikTok.
Needless to say, there's potential to connect with a completely new audience who could potentially be new customers.
Not sure what to do? Here is some inspiration on getting started.
YouTube Advertising
Just like TikTok, YouTube is experiencing incredible growth. And with more eyes than ever on the platform, savvy marketers would be wise to integrate video marketing, another hot 2022 trend, with advertising on YouTube.
Here are some facts to consider:
- 80% of people who watch YouTube watch a YouTube video before making a final decision about their purchase.
- YouTube mobile ads receive viewer attention 83% of the time.
- Between 2016 and 2018, people watched over 50,000 YEARS worth of product reviews on YouTube.
If these numbers captured your attention, we can't blame you. With video marketing exploding, it's not shocking to see an accompanying boom in video platforms as well. If you're wondering how in the heck to get started, don't worry. There are plenty of resources to get you started.
Taking Action
Are you ready to tell your story? Does seeing the stats about TikTok and YouTube leave you feeling inspired to connect with a completely untouched population of your ideal clients? Let the professionals at Scripted help you craft expert content so that your content marketing strategy helps you roar into spring.
Start your free trial membership today to discover all that Scripted has to offer!
