Writing

Hiring a Writer to Create Relevant Content

Hiring a Writer to Create Relevant Content

Do you want to communicate to prospective customers that you are the authority on your product? Of course, you do! Who doesn’t? This applies to all business owners; whether you are selling shoestrings...
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Ciara Antolini

June 03, 2024
How to Beat Writer's Block

How to Beat Writer's Block

It's a familiar story. You've been staring at a blank page for the last 20 minutes, all you have written is "the" and no matter what you do, you can't seem to think of what comes next. Every writer ha...
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Nico Canova

March 15, 2024
How to Effectively Perform Edits

How to Effectively Perform Edits

Every writer needs a good editor. The content you produce is not perfect the first time around, and it is essential to consider your audience when performing edits. This article will provide some tips...
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Ciara Antolini

January 31, 2024
Creating Emotional Resonance - What Role Does AI Play in Marketing?

Creating Emotional Resonance - What Role Does AI Play in Marketing?

All good writing creates emotional resonance with the reader. When brands do this consistently, they build rapport and win the trust of their audience....
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Scripted Writers

July 03, 2023
How to Write Product Descriptions: Four Things to Know

How to Write Product Descriptions: Four Things to Know

Wondering how to write product descriptions? Like screenwriting, print journalism, or writing for the web, writing product descriptions that sell is a writing skill that not many have. Great product d...
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Ciara Antolini

May 25, 2022
How to Hire a Resume Writer

How to Hire a Resume Writer

The first step to cinching the dream job you’ve been after is to nail the perfect resume. A good resume confirms why you are well suited for the job and creates the first impression even before you me...
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Ciara Antolini

December 14, 2021
How Do I Write a Great Product Description?

How Do I Write a Great Product Description?

You’ve done the research and development. You’ve named your product, developed your brand, designed your packaging, and you’re just about ready to launch. What's the last thing you need? A great produ...
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Ciara Antolini

November 08, 2021
How Do I Write a Video Script?

How Do I Write a Video Script?

Many people make the mistake of thinking that they can film a video and upload it to YouTube or Vimeo, but this is not always the case. For your videos to be compelling, you need a well-written script...
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Ciara Antolini

November 02, 2021
Content Marketing Strategy for Small Businesses

Content Marketing Strategy for Small Businesses

In 2019, "Content marketing strategy" was the most searched keyword phrase related to content marketing. You have probably heard of content marketing strategy. But you may not be using it. Many large ...
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Ciara Antolini

October 26, 2021
Grow Your Content Marketing Skills: Free Online Courses

Grow Your Content Marketing Skills: Free Online Courses

Would you like to learn how to write a powerhouse, SEO-friendly meta description that's sure to rank high with Google? Or discover ways to integrate crucial keywords seamlessly and conversationally in...
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Ciara Antolini

October 25, 2021
7 Landing Page Best Practices

7 Landing Page Best Practices

Trying to create the ideal landing page? To get the highest conversion rates, you must consider who your audience is, what their pain points are, and how they best consume information. Beyond that, th...
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Ciara Antolini

October 20, 2021
A Guide to Writer Profiles on LinkedIn

A Guide to Writer Profiles on LinkedIn

The job market landscape has experienced a dramatic shift since the pre-pandemic days. Now more than ever, social networking is key for those looking to advance their careers or grow their businesses....
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Ciara Antolini

October 18, 2021