Blog For Content Marketers and Content Writers

A Case Study on Content Marketing

Here at Scripted, we recently undertook a month-long project to see how effective content marketing is in relation to other marketing channels. We measured our own webpage with Google Analytics over t...

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Alan Xu

July 18, 2012

Found in translation

Why all writing is an act of translation, and why that matters when you're producing a high volume of content. It's very easy to tell when you're in need of translation services. You hold in your poss...

Shellie Citron

July 14, 2012

Mongo: Mr. Right... or Mr. Right Now?

I've spent the last 6 months building Scripted with deliberate recklessness. Not a single one of the features I've pushed was ready, tested or beautiful. My mantra was "Push first, ask questions later...

Jacob Kring

July 12, 2012

Not the Assistant

Days after I joined Scripted, I went to a panel event discussing user experience trends in Silicon Valley. I had never lived in Silicon Valley; I had never worked at a startup; I wanted to throw mysel...

Sara Kendall

July 12, 2012

Understanding Website Consumer Behavior: Part One

Note: This blog post is going to address Google Analytics (GA) primarily, so if you're not familiar with the GA interface I would suggest looking around your dashboard to get familiar with the differe...

JD Peterson

July 10, 2012

Make It Fun

The best way to keep users engaged in your product is to cater to one of their most basic needs: entertainment. If a customer enjoys using a service they're that much more likely to recommend it to th...

Joshua Tobias

July 06, 2012

Email Marketing: Is it Really Effective?

Make money out of drips Here's my disclaimer: In the early days of starting a company, you have to be scrappy. I'm not going to apologize for it. It's kill or be killed, and so long as no one is hurt,...

Ryan Buckley

March 11, 2012

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