I have a bachelor's degree in Literature, and at college I spent most of my time thinking, writing, and talking about texts. About what a text is says, what a text means, and what a text is. When I decided to make the switch from studying literature to Computer Science ...
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Here at Scripted, we recently undertook a month-long project to see how effective content marketing is in relation to other marketing channels. We measured our own webpage with Google Analytics over the four-week period to see where content marketing is most effective and provided our results for the Content Marketing ...
I've spent the last 6 months building Scripted with deliberate recklessness. Not a single one of the features I've pushed was ready, tested or beautiful. My mantra was "Push first, ask questions later". A couple of factors made this possible. For starters, I'm the only engineer. So I'm never held ...
Note: This blog post is going to address Google Analytics (GA) primarily, so if you're not familiar with the GA interface I would suggest looking around your dashboard to get familiar with the different tools. Many sales departments and biz dev teams focus on generating more prospects, more leads, and ...
The best way to keep users engaged in your product is to cater to one of their most basic needs: entertainment. If a customer enjoys using a service they're that much more likely to recommend it to their friends and family. Consequently, in order to keep customers hooked a lot ...
Last week, the term "content marketing" hit an all-time high in weekly Google search volume, an increase of 80% from this time last year. It seems that businesses are quickly realizing that content is a key component of an integrated marketing strategy, and the companies that ignore it are bound ...
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