Skip to main content
Footer-logo Scripted-horizontal-dark
Solutions Down-arrow-black
Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
Pricing
Sign In GET STARTED
Menu button
x Close Menu Solutions Down-arrow-black
Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
Plans Sign In Get Started
  1. Blog Home
  2. Sara Kendall
  3. Not The Assistant

Not the Assistant

Published by Sara Kendall on Thursday, July 12, 2012 in Featured, Gender Imbalance, Scripted Writers, Staff, Women In Startups.

Days after I joined Scripted, I went to a panel event discussing user experience trends in Silicon Valley. I had never lived in Silicon Valley; I had never worked at a startup; I wanted to throw myself into it and learn.

There were three significant things that happened there:

1. The panel was all male. Coming from publishing, which is 85% female, I had become used to just the opposite.

2. After the panel, I introduced myself to another guest there who worked at a company I'd recently heard of. I told him I worked at Scripted. "Are you the assistant?" he asked. "No," I said. "I'm a senior account manager." A few minutes went by, and then the man's friend approached and this happened:

Panel Guest: This is Sara. She's the assistant at Scripted.

Sara: I'm actually a senior account manager.

Panel Guest's Friend: The assistant to the senior account manager?

...No?

3. I ran into a male guest I'd met the day before, and the first thing out of his mouth was: "Oh, you look much prettier with your hair down! I wouldn't put it back up unless you want to look MUCH older than you are." He laughed. He clearly meant it as a compliment, and that was in part what made it a problem. Unless the comment on my looks is, "Uh, you have something in your teeth," I'm okay without it.

I attended a women's college; I worked in a female-dominated industry; and during that time, I'd come to think of myself as somewhat genderless. Not because I didn't identify as male or female, but because for many years I'd had the privilege of being evaluated on the basis of my talent, education, and, to steal a line from The Oatmeal, how likable I was as a human being.

My experience at those panels reminded me that I'm female.

And it reminded me that I'm female in the predominantly male startup world.

It's good to have those wakeup calls sometimes - it leads to important conversations and realizations and actions.

But it can also be disheartening. I don't want to be thought of as "Sara Kendall: The Woman" or "Sara Kendall: That Woman Who Writes Blogs About Women" (a feeling so strong I almost didn't write this article). I'd much rather be "That Hard-Working Senior Account Manager" or "That Awesome Person," without a thought given to gender at all.

At a career-based level, what I am is a person who has worked in both a female-dominated industry and a male-dominated industry, and I've learned a few facts about what happens when any industry is "gendered."

1. If you don't have a high percentage of women in the industry, people will write about it.

2. If you don't have a high percentage of men in the industry, people will write about it.

3. Even when the industry is 85% female, there is a salary gap, and women do not come out on top.

4. Regardless of gender percentages in an industry, men hold the majority of top management levels.

5. And the "No, duh," statement of the day: There is not an easy way to fix gender imbalance in industries. It's difficult to determine when the problem starts. Taken from a Mother Jones article - in 2011, just 20% of all programmers were women. But hand in hand with that, "a smaller percentage of women are earning undergraduate computer science degrees today than they did in 1985." So who should be working to correct this? Businesses? College recruiters? High school teachers? The media?

There's not one thing to point the finger at. But you know what? That's good. Because it puts the responsibility to notice gender imbalances and enact change on us.

At Scripted, we've had several discussions about some of the difficulties present in recruiting women and possible solutions to it. We've talked about gender imbalances at startups. We rely on each other to point out when and where women are being underrepresented/misrepresented and to discuss ways to correct it.

Scripted focuses on writing for both general and specialized topics, and our writers need to have unique talents, qualifications, and experiences to take on gigs. Gender should not be an issue, and actually, it isn't. On Scripted, when you look at every writer who's come through the system, it's split nearly exactly: 52% female, 48% male.

It's a place to be evaluated on the basis of your talent. Just as it should be.

 

Customer and Writer Services
Become A Writer Freelance Writing Jobs

Customer Sign In Writer Sign In
Legal
Privacy Terms of Use Writer Services Agreement GDPR Trust
Follow Us




Scripted-horizontal-light
©2011-2026
Hubspot chat