When Michigan State was bounced in the first round of the NCAA Tournament this year it busted brackets all over the nation. Almost 81 percent of projections put the Spartans in the Elite Eight, with many predicting they would win it all. So when Middle Tennessee, a 15th-seeded team upset them 90-81, it left even the best sports analysts speechless. So what does an off-chance blowout game have to do with content marketing?
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