When businesses want to attract customers and encourage them to learn more about the range of products or services they offer, they use inbound marketing strategies. When you use these marketing techniques, you'll need to choose the best available options that fit the type of business and offerings your company ...
The inbound marketing methodology is certainly helpful, and it's a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad overview of the entire process ...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? ...
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on ...
Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content mark eting : "Content marketing is ...
If you're well-versed in today's marketing landscape, there's no doubt that you've heard the term inbound marketing. However, if you're a marketer who tends to rely on more traditional marketing techniques - like display advertising or paid search ads - or you haven't delved into the thrilling and complex world ...
Inbound marketing is one of the most effective forms of online advertising - attracting potential leads through publishing relevant and engaging content. The best inbound marketers know what content to publish and when to publish it. According to research conducted by HubSpot , 93 percent of companies using inbound marketing ...