If you have not created a company newsletter, now is the time. These emails are one of the easiest and inexpensive ways to reach your current and potential customers. The return on investment is high, and many people prefer that you approach them through email rather than through other methods. ...
There are lots of email marketing tools out there, and some are much better than others. Here’s our full review of Sendinblue, one of the more affordable options with some extra features that set it apart from the competition. What Is Sendinblue? Sendinblue is an email marketing tool that has ...
Is email dead? If you’re a marketer in the fast-paced digital marketing landscape, you must have come across this argument against email marketing. But the numbers tell a different story and, as a marketer, you appreciate the power of numbers. Today, 89% of online marketers identify email as the primary ...
Business owners have been wondering whether email marketing is worth the investment. Many think we'll outgrow the technology with new platforms, social media marketing, influencer marketing, and even SMS. All those things are important, but any marketing guru will tell you, "You don't have a tribe if you don't have ...
Companies of all sizes, industries, and markets use email campaigns to reach consumers. Email is the most-used digital tool on the internet and has over 4.3 billion users worldwide . That means businesses need to streamline and fine-tune their email marketing strategy to remain competitive and reach more individuals to ...
As the marketer of a brand, you have all sorts of exciting new technology to explore. From virtual and augmented reality to artificial intelligence, machine learning, chatbots, and the rapidly successful new social platforms that seem to appear overnight, it's easy to dismiss an old classic like email marketing. However, ...
In the 3rd and final episode of our Press Releases Series, we sit down with Michelle St. Angelo, Vice President of National Public Relations at Allied Global Marketing. Michelle and Gregory talk about press release distribution; things to avoid and some best practices.
In this episode we sit down with Michelle St. Angelo, Vice President of National Public Relations at the PR agency Allied Global Marketing. Michelle and Gregory talk about what makes a great press release, how to best distribute your press release, and what to expect in terms of ROI and brand exposure from press releases.
In this episode we bring in Scripted writer Elizabeth T. to talk about Press Releases. When done correctly, a professionally written press release can give your product launch, blog post, or special event a reach that surpasses any advertising effort. For more on the importance of press releases, here's Gregory and Elizabeth...
The Scripted Podcast: Blog Posts Episode 3: Today we talk about software that content writers and content marketers need to know and SEO best practices in general when producing content. We're going to be joined today by three talented writers that frequent the Scripted platform. Jeremy Mike and Tiffany, all of whom I've spoken to in previous episodes.
