Mailchimp has evolved and changed quite a bit over the years. It's an email marketing service and (now) marketing automation platform. As with most tools, there are elements of Mailchimp that you’ll probably wish were different, but it’s still got that familiar feel. You can use it whenever you need ...
Determining a social media strategy for your energy and environment site isn’t difficult, but it can be time-consuming. The trick is to remember that social media is, well, social. Here we will discuss how you can set up your social media to bring the most value to your business and ...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? ...
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on ...
If you're well-versed in today's marketing landscape, there's no doubt that you've heard the term inbound marketing. However, if you're a marketer who tends to rely on more traditional marketing techniques - like display advertising or paid search ads - or you haven't delved into the thrilling and complex world ...
While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life still resound deeply with those in the marketing industry. The show reignited an interest in content marketing while also providing a historical backdrop against which to compare the current state ...
