Social media is an essential tool for content marketers and entrepreneurs alike. It can be used to share content, promote content, generate traffic, and gain followers.
However, to successfully generate online traction, there are specific steps you must take to maximize the potential of your social media channels.
With so many social media platforms and options, having a content marketing strategy is essential to increase traffic to your entrepreneurship website. Here is a step-by-step guide on how you can utilize social media for your business.
Understand your audience
One of the most significant issues that entrepreneurs face is that they do not understand the process of a successful social media content strategy. Business owners often start with running Facebook ads right out of the gate, when there are multiple steps that should be taken before reaching this point.
Before any social media campaigns begin, you should first understand exactly who you are targeting and what type of posts they will be most interested in seeing.
To do this, you have to conduct research and map out what is called your customer avatar.
A customer avatar is a profile of your ideal customer, and it should include information such as:
- Demographics (age, gender, income level)
- How they interact with content online
- What their challenges are in the industry you serve
- Purchasing behavior
Here is a great place to help you map out your customer avatar: Creating Your Customer Avatar.
Identify your customer's pain points
Identifying your customer's pain points is closely related to creating your Avatar. Your content strategy should be based on your customer's needs and problems, not just what you want to share.
Identifying your customer's pain points is an ongoing process that requires a lot of research and trial and error.
There isn't a straightforward formula that will work for every company or business owner, so it's essential to keep learning from mistakes and successes.
The more you can relate to your audience and show them that you understand their situation and have overcome it yourself, the more likely they will either work with you or find their way to your website.
Here are some tips that can help you identify your customer's pain points:
- Ask your current clients, warm market, friends, family, etc.
Ask the people that you know that would fit into your customer avatar segment. Usually, you surround yourself with people who have similar interests and passions as you.
- Send an email to your email list.
Email and add a poll, survey, or something to help identify the pain points of your specific audience.
- Add a pop-up or survey on your website.
An excellent tool for this is Hotjar. If someone visits your entrepreneurship website, adding a survey from software such as Hotjar will allow them to provide instant feedback.
See what the most successful entrepreneurs are doing
One of the best ways to understand the content that is working well in your space is to analyze what the top entrepreneur social media influencers are doing.
Often, these individuals have invested millions of dollars identifying exactly how to reach their audience and grow their channels. Learn from what they are doing.
Sign up to their email lists, analyze their social media channels and website and look at their Facebook ads.
Some notable entrepreneurs with successful social media strategies include:
Make sure to find someone who speaks closely to your audience before shaping your content ideas. This should give you a surface-level idea about what kind of content seems to be working in your space and which posts are getting the most engagement.
Identify which social media platform is right for you
The next step in your social media content strategy is understanding that different social media channels work better for specific niches and purposes.
This means that not all social media channels may be proper for you. It would help if you experimented with different content types to see what works best for your audience.
Here is a brief overview of the different social media channels and their application to your audience.
Facebook is one of the most widely used social media platforms on earth. About half of all internet users have a Facebook account, and there are billions of content pieces shared between friends every day.
The best practice for Facebook and entrepreneurship is to engage with your audience by creating a Facebook group or page.
Providing motivational advice, business advice, business tips and strategies, and much more can be very successful in growing your Facebook group.
Facebook is challenging to generate organic growth, so if you want to grow an audience from a cold market, Facebook may not be the place for you.
What kind of content works for Facebook?
All types of content can be effective on Facebook. However, posting the content in your group and on your page is essential, and it must match your audience.
There are some fantastic content creators on YouTube, and there is a lot of room to grow as an entrepreneur.
YouTube provides content that can be motivational, educational, or entertaining. It's very easy for content marketers to create high-quality videos and upload them onto YouTube to engage their audience and grow their brand awareness online.
If you are looking to sell a course, promote a webinar or provide video content for your audience, YouTube can be a great channel for you.
What kind of content works for YouTube?
If you are into creating long-form content, YouTube is the social media channel for you. Whether it is training videos, visually engaging videos, webinars, or more, YouTube is for those looking to produce video content.
Twitter is thought to be one of the more challenging social media platforms for entrepreneurs because it requires thousands (or even hundreds) of followers before you start seeing benefits from Twitter marketing strategies.
That being said, once you have built up your following organically through content creation on other platforms such as Facebook, then using Twitter ads or tweeting valuable content will reach new audiences who may not yet know about your services.
What kind of content works for Twitter?
Sharing articles, quotes, and other forms of written content works well for Twitter.
Instagram is a content-heavy platform, and it has proven to be extremely valuable for entrepreneurs in the past.
The content you share on Instagram should fit into your overall content strategy, so if you are sharing motivational quotes or business advice, this will work well here.
Instagram content must be visual and engaging. The tone of voice is primarily for millennials looking for Instagram growth. However, the age demographic has been increasing in recent years.
Since people use their phones to browse through content on this channel, rather than computers like Facebook or Google+, the visual nature of Instagram makes it an attractive place for consumers to engage with brands online.
What kind of content works for Instagram?
There are now multiple types of content that can be shared on Instagram. If you are looking for organic growth, creating videos through Instagram Reels is most likely the best choice for you. Or, you can post on your page images or videos and slowly grow your following over time.
TikTok is one of the most underrated social media channels for entrepreneurship.
If you are looking for a post to go viral with absolutely no following, TikTok is the best place for that.
TikTok is very visual, and content creators are highly influential there.
If you can create content that will go viral on TikTok, your other content marketing activities will boost organic growth by having more people see your brand online.
One of the biggest misconceptions from TikTok is the age of the individuals consuming the content.
While it is true that most creators are under the age of 25, nearly 40% of users in the United States are over the age of 30. This shows that the age is quickly increasing, so get on while you can!
What kind of content works for TikTok?
TikTok is for short video clips. So if you are interested in creating quick 15 second videos talking about entrepreneurship, this could be perfect for you.
Pinterest can bring niche audiences together based upon similar interests, making it an attractive option for entrepreneurs who want to share content with passionate consumers.
The engagement rate on Pinterest is much higher than on Facebook or Twitter because everyone's boards are about their interest areas (e.g., business advice). If you have an interesting product or idea, then this may be the place for you!
Statistics show that 85% of Pinterest users are female, so if your entrepreneurship website is targeting middle-aged women or females, creating a Pinterest account can be a great way to increase traffic to your website.
What kind of content works for Pinterest?
Visual images such as listicles, recipes, quotes, and more work well on Pinterest.
Linkedin is also a very underrated platform for entrepreneurs. Linkedin content marketing strategies can be very effective with content that is targeted towards professionals and entrepreneurs.
Linkedin content generates high click-through rates. This makes it an excellent place for your content if you are looking to get people's attention online and target professionals.
What kind of content works for Linkedin?
Articles, videos, and long-form content work well for entrepreneurship on Linkedin.
Content best practices
Now that you have identified your audience, the social media channel that is best for you, and the content type that suits that channel, you are ready to begin posting. However, there are some additional things you will want to consider.
Listen to your audience.
The content you create should be content that your audience wants to read, watch, or listen to.
You must ask yourself: "What kind of content do my customers want?"
Suppose you are a female entrepreneur looking for tips on marketing an eCommerce store with social media strategies. In that case, people will respond well if you create content that focuses upon those topics.
It is also essential that you are responding to comments and answering questions. Understand why some posts are getting more positive feedback than others, and create similar content types.
Analyze the success of your content
You must be analyzing the content of your entrepreneurship website.
If content similar to one post on social media generates more traffic, backlinks, and engagement than another content type, continue creating content like it.
However, if the content has not generated any views or likes for some time now, stop posting it!
How to monitor website traffic
If you are looking to monitor your content marketing strategies, Google Analytics is a great tool.
You can use it to track how many people have visited the website over time and where they came from.
This will allow you to see if certain content works better for some social media platforms than others or which content types work best with your audience demographic.
Ranking on google
Other content that is important to note and should be included in your social media content strategy if you are looking to generate traffic to your website is written content.
While it is important to share content on social media if you are looking for the best return on investment, blogging and content writing should be a priority.
Studies show that content that ranks in Google will increase SEO traffic by up to 11 times.
This means more people are coming to your website from search engines such as Google.
Writing content teaching other entrepreneurs how to build their own business or simply teaching about what your offer is, is a great strategy that should be added to your social media plans.
Once you post on your blog, you can share it on all of your social media platforms.
This is a great way to increase traffic.
Entrepreneurship is a broad niche with many content formats.
However, content marketing strategies that work on social media for entrepreneurship websites can be very effective as long as you identify your audience.
Include these tips in your content plan and apply them to all of your content types if you want a successful online presence with entrepreneurs!
If you are looking for support for creating highly engaging content that will speak to your audience, consider hiring a team of writing professionals and experts in your niche.
Browse our writers today and create the content that will take your business to the next level.