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Read Sample Digital Marketing Blog Posts

The best way to find the perfect digital marketing content writer for your business is to read writing samples they have published in the past. All Scripted writers offer writing samples to potential clients to showcase their talent and experience. Check out these blog posts from a few of our digital marketing writers:

11 Tips For Writing Clickable Titles

In the words of David Ogilvy:

> "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."

Needless to say, the title of your content is pretty important. Whether it's a headline on a website, or a teaser Tweet, it's the first thing people see when deciding to read your content.

Here are some tips to keep in mind when writing headlines.

1. Evoke Emotion

Readers don't just want quality content — they want digital emotions.

They want... Read More

How to Choose and Use Long-Tail Keywords Effectively

For small and medium-sized businesses—especially those that have to compete on a national or global level—it can be extremely difficult to get an edge in search engine rankings. Competing with large or well-established brands is tough, but integrating long-tail keywords into your content or your PPC campaign is a good way to improve your traffic.

What are Long-Tail Keywords?

Most of us think of keywords as a single word, or at most, a two-word phrase. Long-tail keywords are phrases, typically of three to six words, that have a much tighter focus than the average keyword.

For example, for a keyword... Read More

Is NO ONE Reading Your Content? Little-Known Blog Marketing Tips!

When asked to rank the most commonly missing skill sets on their team, content and blog promotion took third place for today's organizations. It's not that modern marketers can't market, it's really just that blog promotion is a unique beast.

If you're struggling to get eyes on your content, you're not alone. Building a community takes time and effort. But even in highly-saturated and noisy niches, it's totally possible.

This blog post might be incredibly useful to you if you:

  1. Have a brand new blog or website
  2. Are a startup, young company, or have recently rebranded
  3. Have... Read More

Why Facebook Is Failing Your Small Business Marketing & How to Fix It

Is Facebook in decline? Are small businesses in decline? Is society in decline? Sorry for the last hyperbole, but it is these pundit catchphrases that commentators and content creators like to throw into the void every now again to see if they're heard. To answer these questions, no: Facebook is not in decline (probably). After all, the social network, not Google, is the top referral source for digital publishers. Small businesses, on the other hand, are on decline depending on whom you ask and what industry you're asking. And society? That depends on your ideology. However, whether there is a... Read More

How to Use Periscope to Drive Business for Your Brand

Video is only getting bigger in terms of digital marketing, and if you're looking to drive engagement and brand awareness through live-streaming video, then Periscope is the answer. Because Periscope is still somewhat of a new social media channel, businesses and brands aren't exactly sure how to utilize it to drive new business. Rest assured, there are a ton of ways that Periscope can be used to market your brand, and I've got the tips to get the most out of Periscope for your business.How to Use Periscope to Drive Business for Your Brand Give Live Product Demos There's nothing... Read More

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