Crypto websites are popping up all over the Internet, but it's challenging to know how to market them. There is a lot of competition, so how do you get your website to stand out? This blog post offers tips you can apply today to successfully market your crypto website for increased traffic and revenue.
Include a blog on your site about the latest news and trends in crypto
Blogs are a great way to market your crypto website and attract more visitors. With the prevalence of crypto in the news, you must include updated blog posts about cryptocurrency trends to stay relevant on current events.
Some blog ideas include:
- How to buy Bitcoin
- Cryptocurrency mining tips and tricks
- What is cryptocurrency? What are the benefits of it?
- The latest crypto scams
- How to trade cryptocurrency
Use SEO keywords in all your posts, so you rank higher in the SERPs
When you post content on your website, always include keywords related to crypto or blockchain to increase your page rank in search engine results pages or SERPs. Increased page ranks lead to increased traffic.
Some SEO tips to keep in mind are:
- Use keywords in your title tags
- Write meta descriptions that include keywords and phrases from the blog post
- Include links to other posts on your site within the body of the content so people can read more articles you've written about crypto. This way, you're not only keeping readers engaged with new information, but you're also establishing your site as an authority on the topic.
Make sure there is an authority site linking back to your site
One of the most important things about marketing your crypto website successfully is getting authoritative links to your site from other websites discussing similar topics. When someone posts a link on their blog, social media page, etc., linking back to your site (as long as they discuss relevant issues), it helps you build authority, domain trust, and online credibility, so people view you as an expert.
Find sites with high domain trust and send them a request for a link
One of the essential things about links is domain trust, so make sure you only search websites with high domain authority. This helps your website rank higher in Google and other SERPs because people view those sites as more trustworthy than others.
Add social media buttons for visitors to share your page
This is a great way to increase your page views and visitor engagement. These buttons make it easy for visitors to share your content on their social media platforms, bringing more traffic to your site from people who see these posts.
Monitor search engines for keywords that apply to your site
Monitoring your site's ranking on search engines for keywords relevant to what you do is a great way to see how your SEO efforts perform. This helps you determine which techniques work best and make adjustments accordingly.
Use paid ads to promote your site
Another strategy for marketing your crypto website worth trying out is paid ads. While many people think these advertisements are expensive and ineffective, they can be pretty affordable when used correctly (for example, using Google Ads to rank for the keywords you researched in the previous tip).
The top types of paid advertisement for crypto websites are:
Google Ads - Google Ads allows you to create interesting ads for people searching certain phrases or keywords. These ads are effective since they target people who have already shown an interest in your niche.
Facebook Ads - With their targeting capabilities, Facebook Ads allows you to target people by their interests, age, location, etc.
YouTube Ads - YouTube's ad targeting allows you to target people who searched certain keywords on Google. This means you can put a video advert of your site in front of people who searched for crypto-related information.
Reddit Ads - Promote or create ads on subreddits based on the crypto space. Some subreddits you can try include /r/CryptoMarkets/, /r/bitcoin and /r/btc.
Write guest articles on other websites to build up backlinks
Guest articles on other websites are a great way to market your site and get more traffic. It isn't as expensive or time-consuming as starting from scratch, so it can be an effective strategy for anyone who doesn't have the resources to do much marketing themselves.
Ask people you know who work in related fields if they would like content written about their company
This might sound strange at first, but when you write blog posts about others in the industry relevant to what you do — even though they aren't directly linked with your website — it helps drive traffic back in return. This can also lead to future collaborations with them during future marketing campaigns, leading to more links down the road.
Consider marketing on forum sites where people are looking for information about cryptocurrencies
There are many subreddits, Facebook groups, and other forums that are great places to find potential customers who might be interested in your products or services.
Start participating on those forums and post relevant, helpful content for people there so they'll remember you.
When looking at Reddit or Quora, make sure the topics discussed have some relevance to what you do because these sites don't appreciate spammy tactics. Make sure every post has quality sources, too — no one wants ads masquerading as content.
Develop relationships with other cryptocurrency websites
If your website doesn't have a lot of traffic, developing relationships with other crypto sites is beneficial for all parties. You can help each other out by cross-promoting content to each other's visitors. Collaborating with others in your space is a great way to meet like-minded people and form relationships where you each constantly support one another.
You may not need to do any guest posts or cross-promotion. Instead, you can learn from each other and discuss what types of marketing channels work best for you.
Offer educational articles, tutorials, and videos related to crypto-currencies
This is a great way to increase traffic and engagement with your site as it gives visitors more information on the topic.
When you provide helpful content, chances are people will return to your site in the future. It's also an opportunity to create links between pages which can be beneficial in the long run. You may not start seeing results right away, but this technique has produced positive outcomes when used correctly.
Offer a newsletter your visitors can subscribe to
Maintaining an email list or mailing list is a great way to reach out to potential customers and maintain relationships. It's also a good idea because it allows you to provide more information about your site – without visitors having to search for what they want.
Create a media kit for journalists and bloggers
This makes it easier for writers to reach out and request information from you when they need it. You can include the site link, a company overview, and an interview with your founder or CEO.
Find and connect with crypto influencers
These are people who have been mentioned or identified as experts in the crypto space. Connecting with them is an excellent way to get your message out there and potentially reach more customers.
The best tactic for marketing your website might not be what you think it would be. It's essential to research how other companies in the same field market themselves because their tactics may work better than yours.
Use images that are eye-catching and informative
When designing your website, make sure the images you use — both on the site pages and within your content — help illustrate who you are and what your brand stands for. This draws people into reading more and can also increase conversion rates.
When creating posts on social media, having great images increases the likelihood of the content getting shared.
Include a call-to-action at the bottom of each post, so readers are encouraged to take some action.
You can include something like "visit our website" or "sign up for our newsletter." At the end of your blog posts, you should ask people to subscribe to receive updates from your site for more information.
Include testimonials from satisfied customers to build trust
If people see others saying that your site is trustworthy and reliable, they'll be more likely to sign up. Social proof is a great way to build trust and encourage people to take the next step.
Create an online crypto course
Many people are interested in this topic but don't know how to go about using these currencies or investing in them. Creating an online course on the subject helps visitors see your website as a one-stop shop for all crypto information.
Create infographics and share them across social media channels
Infographics make complex topics easy to understand at a glance, so it can benefit you to design some that relate directly to your company's niche. You could create visuals like "What is blockchain?" or "How do I start my own cryptocurrency?". The more graphics you have on hand, the better.
Offer tips or advice on crypto fraud protection
It's essential to warn people about all the potential dangers of this new form of trading. To do so, you could provide links to helpful articles or videos on how to avoid fraud and scams. If you have the capability, create your own videos on the subject.
How Scripted Can Help
As a business owner, you're always looking for new ways to expand your customer base. With so many people interested in the cryptocurrency market these days, it would be wise for businesses of all sizes to consider marketing their sites on social media. But it all begins with the content you post. Don't have the time to write your own content? Professional writers are the backbone of any content marketing strategy. Browse Scripted's highly vetted stable of cryptocurrency writers.