In a blink of an eye, it's time to bid farewell to the first half of 2022 and look forward to what the following six months have to offer in terms of your growth potential. If you're a regular reader of Scripted's Weekly Content Marketing Trends, you already know we like to approach time markers as opportunities to analyze and strategize for maximum impact.
Going into Q3 2022, what is it that business owners and content marketers need to be aware of? In short, it's time to look at what's working and where there's room for improvement and innovation. This week, we share a few metrics that you can measure with content marketing to guide your strategy, as well as touch on some of the trends creating engagement and driving revenue growth. (Plus a Twitter-Elon update, because, of course.)
Measurable Goals That All Marketers Should Know About
On its surface, content marketing can appear to be an endeavor of witty captions and cute graphics existing only in a vacuum of creativity. From this perspective, there's no real way to measure results and, ultimately, your return on your content marketing investment.
Creativity is absolutely a significant part of content marketing. However, marketing is an essential and strategic component of revenue expansion. Any sound marketing strategy needs to connect to numbers so you can tell whether or not your strategy is working.
Initially, your analytics might feel a little overwhelming, but the longer you look at them on a consistent basis, the more they start telling you a story about who your customer is and what serves them.
discusses four measurable goals that you can focus on going into the second half of 2022.
They are goals for:
- Sales support
- Customer support and loyalty
Be sure to dive into this article
to learn more about how these goals connect to your bottom line.
Why You Need To Personalize Your Content Marketing
In a world where Amazon anticipates what someone will buy next, and Spotify's Discover Weekly delivers an almost pinpoint accurate playlist of undiscovered delights for their customers week after week, it's crucial to consider personalization in your content marketing.
Personalization has been highlighted as a top content marketing trend in 2022 (and we expect it's not a trend — we'll be seeing more of it in years to come).
helps demystify and simplify how you can take your content from one size fits all (which it doesn't) to something that speaks to the personal heart of the matter for your customers.
Different Ways To Segment and Personalize Your Content Marketing
Speaking of measurable goals and the "why" behind the need for personalization, it's time to look at the "how" of it all. Segmentation of your email database and website visitors is a key factor in increasing conversions.
So how do you make that happen? You create a personalized experience from top to bottom for all of your website visitors. The key to successfully doing this is all in the content map, and this handy guide will help you get started on making a monumental increase in your conversions.
A few weeks ago, we examined the potential Twitter takeover by Elon Musk and what it means for content marketers. (Bottom line: Make great content, make it consistently, and have your corner of the internet to publish it to, aka your website. You can't control Twitter. Unless you're Elon Musk, and if you are, hello and welcome to Weekly Content Marketing Trends.)
More to the point of why it's important for companies to utilize the power of social media but have a place to host all their content, it seems that in the last week, Elon has gotten sour on bot users
, and the whole deal might come to a stop. Twitter is saying they're holding Elon to the deal
, but if all the world is a stage, these characters have stepped into their spotlight expertly.
Bottom line: While the distractions play out and the internet expresses its feelings on such distractions, focus on why you're awesome and why your customers are blessed to have you in their lives. Then produce killer content around that (and host it on your website).
Taking Action on Content Marketing
Are you ready to create a world of content delights for your website visitors?
Does that 760% conversion rate make your heart gently pitter-patter?
Does the idea of creating a content experience so delightful that customers come back for more and tell their friends (free advertising, anyone?) seem like a wave you'd like to locate and ride into 2023?
At Scripted, we handpick and thoroughly vet professional content writers who understand that it's their job to deliver captivating content that checks off all the technical boxes as well. If you're ready to partner with a content writer or writers who are as obsessed and as excited about producing results for your company as you are, we invite you to sign up for Scripted services today.