The software industry has skyrocketed in recent years with no signs of stopping anytime soon. In fact, spending on software is expected to total about $506 billion globally in 2021, which is almost 9% more than the previous year.
If you have a software blog you’d like to start or improve on, this is the time do it. Of course, you have to make sure it’s packed with useful, quality content if you want the chance to increase organic traffic to your site. The following are the top software blogs based on traffic according to SimilarWeb and examples of the content they feature.
1. Microsoft Office
Microsoft Office has long been at the top of the software game. The site gets over 1.47 billion visits each month, with 99.9% of those visits being organic.
The Microsoft Office blog is conveniently broken up into categories for each software product. For example, if you want to learn about Microsoft 365, you can click on the button for it to see blog posts about everything from Outlook and Excel to SharePoint and Microsoft Teams.
The following are examples of posts you’ll find on the Microsoft Office blog:
Why Microsoft Office is so successful: The brand is already well-known and trusted by anyone with software experience, so the blog comes across as authoritative. Beyond that, it’s easy to navigate. The content is actionable, since Microsoft offers reliable, digestible information with screenshots and links to related posts and products, all helping to increase organic traffic and engagement.
GitHub is a Git repository hosting service, meaning it allows developers to store their projects and work on them from anywhere while also collaborating with other developers. GitHub gets over 345.28 million visits every month, with 99.91% being organic.
When you visit the GitHub blog, you’ll notice a simple, text-heavy look, without many images at all. Yet, its simplicity makes it visually appealing, as it’s easy to find the content you’re looking for here. When you open a post, you’ll see many images, but each one has a purpose, such as screenshots and infographics walking you through the process described in the post.
Some examples of posts you’ll find on the GitHub blog include:
Why GitHub is so successful: This blog features everything from step-by-step guides on using Git to news that would appeal to anyone in the software world. The posts include lots of internal links, but they don’t shy away from linking to helpful posts from other software blogs.
Salesforce is another well-known name, with the site getting 169.13 million visits per month with 99.67% of visits being organic.
When you click on the Salesforce blog, you’ll see a layout that’s appealing to the eye, as each post is labeled with a different color depending on the category. This blog even breaks down posts by industries and roles.
Some examples of posts you’ll find Salesforce writing about include:
Why Salesforce is so successful: This blog is easy to navigate, as readers can select posts that relate to their own industry, role, or the topic they have in mind. Additionally, the content is nicely broken up by bullet points, images, and informative subheadings.
4. Stack Overflow
Stack Overflow is a public platform that makes it easy for coders to connect with others in programming and share their knowledge. The site gets 270 million visits per month, with nearly 89% coming from search and 100% organic.
The Stack Overflow blog features everything from essays and advice columns to tutorials and news updates on the computer programming industry. Most of the blog posts are quite long and informative, but they’re easy to read since they feature charts, graphs, videos, and lists of links.
A few examples of posts you’ll find Stack Overflow writing about include:
Why Stack Overflow is so successful: Simply put, this blog offers a lot of information in a neat, easy-to-read format that caters to new and experienced users alike.
APKPure offers a variety of smartphone software downloads, and it’s now among the top websites in the mobile software industry. The site gets108.66 million visits per month, with nearly 78% from search and 100% organic.
When you visit the APKPure blog, you’ll see lots of top ten lists on the topic of smartphone software. Whether readers want to learn about the best Android games or need tips on coding, this blog is full of information for them.
Some examples of posts you’ll find on the APKPure blog include:
Why APKPure is so successful: Every post has a high-quality image that appeals to the eye. Within each post, there are even more images and links to click on, making it easy to digest.
Trello is known for helping people manage multiple projects at once, so of course this site gets98.31 million visits per month with over 93% being organic.
The Trello blog has several categories for posts, including productivity, enterprise, and use cases. There are also tips on using Trello more effectively for work, so the content appeals to readers across industries.
A few examples of posts you’ll find on the Trello blog include:
Why Trello is so successful: The posts on this blog span a wide breadth of topics that should interest anyone looking to learn more about anything from small business management to using tools like Trello.
Cisco Webex has long been a top solution for online meetings, video conferencing, webinars, and more. The website gets125.09 million visits, and nearly 98% are from organic search. One of the most popular parts of the site is the Webex blog.
Tabs at the top of the blog break posts into categories like Collaboration Devices, Team Collaboration, Engineering, and Video Conferencing. Within each category, you’ll see different how-to guides, stories from real users, and news on the latest software.
Some examples of posts you’ll find on the Webex blog include:
Why Webex is so successful: The content on Webex is user friendly and easy to read, despite most posts being rather long. Most posts feature videos and screenshots to further illustrate the concepts.
Uptodown is a multi-platform app store that offers free, open access to Android apps of all kinds. The site gets 109.83 million visitors each month, and 99.99% of searches are organic.
The Uptodown blog organizes its content into multiple categories. Plus, each post is easy to skim, with plenty of subheadings and images mixed in to break up the text.
Some examples of posts you’ll find on the Uptodown blog include:
Why Uptodown is so successful: Since most of the posts on this blog discuss apps and software products, they have lots of links to easily download or learn more about each one.
Atlassian focuses on improving project management, software development, and code quality. As such, this site sees 89.81 million visits every month, and 99.88% of searches are organic.
The blog is full of content that’s divided into categories like Leadership, Productivity, and Technology with posts for programmers, managers, small business owners, and more. Whether readers want to learn how to use a specific software product or just become better leaders, the Atlassian blog can help.
Some posts you’ll find on the Atlassian blog include:
Why Atlassian is so successful: If you’re looking to increase organic traffic to your software blog, pay attention to Atlassian’s posts. Many offer personal advice from experts, helping to further boost authority.
iLovePDF is a platform that lets you merge, compress, split, and convert PDF files for free. Aside from being very helpful for business owners, developers, and more, it also has an informative blog. The site gets 70.10 million visits per month, with 99.99% of searches being organic. While the iLovePDF blog is not as robust as some other top software sites by traffic, it’s equally helpful.
Some posts you’ll find on the iLovePDF blog include:
Why iLovePDF is so successful: The posts on this blog range from news updates to tutorials on working with PDF files. They feature lots of actionable tips and links to internal pages to make it easy for readers to learn something new about software.
Let Scripted Software Writers Increase Organic Traffic to Your Blog
If you’re inspired by any of these software blogs, that’s a great first step. These sites all rank very well, and their blogs are a big reason for that. After all, websites with blogs have a 434% higher chance of ranking well on Google than those that don’t, so blogs are among the best ways to increase organic traffic to your site.
Of course, you can’t have boring or unhelpful content on your blog and expect to see results. Nor can you simply post a few times and then forget to update it. You need high-quality posts on a regular basis — typically anywhere from one to five times weekly — to increase organic traffic to your site. If you don’t have the time or writing skills to make this happen, let Scripted help!
Our writers are highly vetted and very experienced. In fact, we only accept the top 2% of applicants, so when you browse our writers, you’re viewing some of the best writing professionals you can find online. Every Scripted writer has a portfolio that lists education, years of experience, top industries, client ratings, and writing samples. So if you need a writer for your blog, browse our software writers today!