If you are a content creator who works to market a food supply business, you may not have realized that content marketing is a powerful tool for food suppliers who want to increase organic traffic to their websites. Although food suppliers' work takes place in person and not online, the web is an incredibly powerful tool for helping them get noticed by customers who are looking to buy. There are lots of food supplier sites and blogs that are on the web today, however, there are some that do a better job at providing value to readers and establish their brand as an authoritative, trusted thought leader in the industry.
To take full advantage of the potential power of content marketing for food suppliers, it can help to look at some blogs that really work. So, what are the best food supplier blogs out there? Read on to discover what blogs to peruse regularly so you can find inspiration and help the businesses you work for increase organic traffic to their online assets—and ultimately, thrive and grow.
For anyone who wants to learn more about the business side of the food supplier industry, you can't miss the official blog of the Food Industry Association—FMI. FMI provides a comprehensive news source that covers a huge range of topics within the food supply and manufacturing business. In addition to covering stories that relate to the food supply chain, government and legal happenings within food, and information about changing food prices, FMI also does its own research on food supply and publishes the results here. So, you can learn more about the state of grocery stores, restaurants, food purchasing, and more, thanks to research work that's been done by experts here, in real time.
FMI also helps to facilitate networking between food suppliers and other professionals in the food industry, since it offers regular events and education like webinars, conferences, e-learning events, and more, where you can become more learned about your industry, and connect with people who you can learn from or do business with. If there's any blog you should be following to get helpful and relevant info, this one is it.
No matter what type of food supplying you do, Food Logistics is an online magazine you should be reading about happenings across the food supply chain. Food Logistics is a trusted source of news on warehousing, food transportation, food safety, sustainability work, and more.
One of the best parts of Food Logistics is that they have a comprehensive technology and software section, where writers are regularly reporting about or reviewing new software programs or devices that can help make your work in the food supplier industry more efficient, easier, and more tech-forward. In addition to their online site, Food Logistics publishes and distributes an actual physical magazine, and it's regarded as a must-subscribe resource for people who want to stay abreast of what's going on in the industries that help get food from one place to another.
Food Logistics is a must-read for food suppliers who want to stay on top of changes in regulations, updates in technology and important news stories regarding food safety and movement. Subscribers to the print magazine can also access a digital copy of the magazine online (not accessible to non-subscribers).
Some food supplier sites are geared towards niche aspects of the industry. One of the best of these online is Prepared Foods. Prepared Foods is a site that appeals to people who work with food that's already prepared (as opposed to farmers, manufacturers, etc. who deal more with raw ingredients). The site is organized simply, so that information is easily findable, and the information included in each piece is rich and informative.
Prepared Foods covers trends in the industry, new ingredients or products being released, health issues that affect the prepared food industry, and news from brands and companies that are important in prepared foods. If you are a food supplier who buys or sells products that are already cooked or prepared, this is a site that you should not miss. The site also includes events that are relevant in the industry, so check it out regularly to see if there are opportunities you could be taking advantage of learn or network.
Natural Foods Merchandiser
Another excellent but niche blog for writers in the food supplier industry is Natural Foods Merchandiser. The blog is part of the New Hope Network, and it's focused solely on organic and natural foods. So, if you work in health or natural food supply, this site is rich with information that could guide your content marketing or business. Natural Foods Merchandiser includes stories on new products, trends in natural food, market data, as well as any other relevant news stories that might affect natural food suppliers.
Another great feature of Natural Foods Merchandiser is their People and Company Profiles. You can use these to find other professionals to connect with or do business with (and maybe, someday, get your own company featured there, too!) Natural Foods Merchandiser also has a section called Business Resources, which is packed with content about business tools and educational resources that can make working in the food supply business easier and more productive. Don't overlook Natural Foods Merchandiser if you specialize in organic foods—this is the most informative blog on this topic on the web.
Foodable is the online magazine of Foodable Network- THE networking resource for anyone who works in food supply or the restaurant industry. Foodable is a comprehensive website for the official Foodable Network, and it also includes a blog, which is regularly updated with news stories that are relevant to anyone in the food or hospitality industry. The news topics covered on Foodable are vast. They include: beer, wine and spirits, beverage, chef and culinary, seafood, specialty food, plant-based food, and technology (among many more).
Foodable has also been helpful recently because they include an actively updated news source that includes helpful information about COVID-19 and how it's currently impacting different parts of the industry. Visit Foodable not only for the news, but also for the other helpful content that is there, as well. On the site, you can find a directory of podcasts that are helpful. There is an event list so you can ensure you're attending all learning, networking, and socializing activities in your area. Finally, the Foodable site also allows you to sign up for the regular Foodable newsletter, which is a must read for anyone who doesn't want to miss the most updated and relevant news on the industry.
For a different take on a food supplier site, check out Hain Celestial. Hain Celestial is a company that creates and sells a selection of natural food brands—but they do what they do the best of anyone on the web, so it may be helpful to browse their site and blog in order to get inspiration for your own food supplier business. On the Hain Celestial website, you can find out information about the products they make. You can also learn more about the company's history, its take on sustainability, and find retailers that sell the product in person. The Hain Celestial site also links to global sites for buyers and customers across the world, so you can visit it to access country-specific information for Canada, the UK, and Europe.
Hain Celestial isn't a news blog packed with updated information. But it's an excellent example of an informative, well-crafted website that teaches visitors about what it does, how they started, why the products are worth buying, and where you can buy them. Visit especially if you're looking to create better content for your food supplier company webiste.
Are you a writer for a food supplier looking to create a site that doesn't only offer content, but also offers viewers the opportunity to actually buy the things you supply? Check out Sous Chef. Sous Chef is a company based in the UK, and they offer a slew of food-related merchandise, including gifts, tableware, ingredients, cookware, and more. Sous Chef is an incredibly elegant-looking site, and the descriptions of each product are well-written, informative, and fun to read. Sous Chef offers a newsletter that includes food news and stories about products that are informative and entertaining for anyone who cares about the food or gourmet market industry. Visitors can easily sign up for the newsletter by using a pop-up on the site. In addition to a beautiful, elegant, informative site, Sous Chef has its own blog that is outstanding as well. The blog is linked on the site, and it's called the Bureau of Taste. The company regularly posts about food and grocery trends. The blog also regularly includes recipes, so people can read about what cook with what they buy from the company—or even be inspired to buy more.
They're so popular it's probably not surprising, but Sysco, one of the largest food suppliers in the world, has an excellent website that any food supplier should use as inspiration. The site is informative, about the company's history, background, mission, and more. They also have tons of information about their products, who buys from them, suppliers they work with, and how you can invest.
In addition to including contact information and a list of careers available at Sisco, the site also has a portion entirely dedicated to COVID-19 news. You can use this section to learn more about how the pandemic is directly affecting the food industry, and what you can expect in the days to come as businesses reopen or regularly adjust to changes. There's a reason that Sysco is so successful—they've long done things right. This goes for their food supplier site, as well, is comprehensive, informative, easy to use, and pretty to look at.
Food & Beverage Magazine
One fun thing about reading Food and Beverage Magazine online is that its coverage is vast. It has endless information for food suppliers, but it also caters to people in the hospitality industry, restaurants, bars, and so much more. Check out Food and Beverage for an example of a site that mixes news stories with fun features and long form stories. The site is chock full of up-to-date news, so it's a good resource to find out about any important happenings. Some things that set Food and Beverage apart from other sites is that they regularly report on awards across many industries, and they do chef features, which aren't only fun to read, but may give you an idea of which professionals and restaurants you may want to do business with.
How Can Scripted Help Your Food Supplier Content?
Looking to improve your food supplier online content, increase organic traffic to your site, and boost the amount of exposure it gets for a business? If so, you may want to rely on someone who can produce similar caliber quality food supplier content to the content in the incredible blogs above. For excellent food supplier writing, you need a writer who both has expert knowledge in the industry, and who has mastered the art of content marketing so they can ensure that it is crafted in a way that actually gets discovered online. Rather than hiring an in-house writer to do all your food supply writing (for sales, customer service, etc.), consider hiring a freelance writer who specializes in the industry.
One of the best places online to find excellent freelance writers is Scripted. Scripted has an outstanding group of food supplier writers who can quickly provide excellent quality, search-optimized content in the specific voice and tone of your brand. Our writers are trained in how to produce keyword-rich content, so the content they create will help ensure your site gets to the top of search engine results and gets found by more people who are looking to buy.
Let the people on your team do what they're experts at, and let our writers at Scripted handle the creation of your content. They will help you increase organic traffic to your site. You can ensure your site or blog gets the attention it deserves, and continue to bring in new customers to your food supplier business so it can continue to grow and thrive.
Click to browse the food writers available on Scripted to write for your company, and then get started working with a food supplier writer on Scripted today.