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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
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Publish and distribute content efficiently across channels that matter
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Construction
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Human Resources
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IT & Security
Insurance
Legal
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Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
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Compare Scripted with alternatives across quality, workflow, and value
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  1. Blog Home
  2. Kevin O'connor

Kevin O'Connor

Panguin Review: Feature Overview & User Guide

Panguin Review: Feature Overview & User Guide

Google's Penguin and Panda algorithm updates have had lasting impacts on website owners. Barracuda Digital has engineere...

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How to Create a Content Calendar for 2023 (Including Free Templates!)

How to Create a Content Calendar for 2023 (Including Free Templates!)

Whether you're the lead marketing expert for a large corporation or the sole proprietor of a small blog, you likely have...

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Marketing Agencies: How to Price Your Services

Marketing Agencies: How to Price Your Services

As a new marketing agency, you will experience a variety of challenges. However, the most common question we hear is, “H...

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Top SEO Blogs to Follow as a Content Creator

Top SEO Blogs to Follow as a Content Creator

Search engine optimization is a science and an art form. Freelance writers looking to improve their content marketing sk...

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The Scripted Podcast: Content Writing in Broadcast Journalism with guest Alexandra Carter

The Scripted Podcast: Content Writing in Broadcast Journalism with guest Alexandra Carter

Welcome to The Scripted Podcast! In this episode we sit down with broadcast journalist and Scripted freelance writer Ale...

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Weekly Content Marketing Trends: September 20, 2021

Weekly Content Marketing Trends: September 20, 2021

Another month has passed, and we’re delighted to share more of our findings on the latest content marketing trends. This...

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The Scripted Podcast: Voice Overs with guests David Ciccarelli & John Kubin of Voices.com

The Scripted Podcast: Voice Overs with guests David Ciccarelli & John Kubin of Voices.com

Welcome to The Scripted Podcast! Here to talk about voice over is Co-founder & CEO of Voices.com David Ciccarelli an...

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Writer Spotlight - Alexandra Carter

Writer Spotlight - Alexandra Carter

Alexandra Carter is a former TV News Anchor turned Freelancer. We took some time to talk about balancing freelancing wit...

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The Scripted Podcast: The Writer & Editor Relationship

The Scripted Podcast: The Writer & Editor Relationship

Welcome back to the Scripted Podcast! In the first episode of 2021 John and Kevin sit down with veteran Scripted Editors...

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Hiring a Home & Garden Writer: A Step-by-Step Guide

Hiring a Home & Garden Writer: A Step-by-Step Guide

If you're in the home & garden business and looking for professional writers to create your content, here is a short...

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Writer Spotlight - Rachel MacAulay

Writer Spotlight - Rachel MacAulay

Tell us a little about yourself. Where are you from and where are you operating currently? Born, raised, and still livin...

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How to Write a Script for a Promotional Video

How to Write a Script for a Promotional Video

Creating a promotional video can be one of the most effective ways to promote your business. Here is a guide to help you...

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